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While the areas of income based on traditional aerial activities are fixed for all of the airports around the world, the employment of non-aeronautical sources of revenue allows the authorities of the airports to demonstrate creativity concerning fields of investment. This way, the targeted groups of consumers now include individuals beyond passengers. As a result, the number of branches of income increases and provides the airports with more funds. Therefore, airports become highly profitable facilities with the reduced dependence on aerial revenues and lower risk of bankruptcy. Nowadays, the most advanced airports manage to obtain close to half of their total revenue from non-aeronautical spheres (2013 ACI-NA Concessions Benchmarking Survey Results for CY2012, 2013). The main streams of non-aeronautical incomes at the contemporary airports come from such services as parking, ground transportations and car rent, restaurant and hotel business, duty free and retail, and a number of other services (2013 ACI-NA Concessions Benchmarking Survey Results for CY2012, 2013). For example, airports may build gold courts or concert halls on their land. To promote their services in the contemporary highly technological and connected world airports start to launch their own websites, forums, and mobile applications, which make the facilities easier to locate and navigate for the customers. Airports constantly communicate with their customers and collect data concerning client satisfaction and service performance, conducting surveys and addressing existing issues.
Hong Kong International Airport
When it comes to the determinants responsible for the revenues coming from non-aerial spheres, there are three main factors that impact them. They are the size of the facility and its land, the kinds of passengers that use the services of the airport, and the inside planning of the airport in relation to the placement of stores and cafes (Chawla, 2014). Hong Kong International Airport’s authorities are focused on the increase of its revenues based on a variety of services. For example, in the video it is said that the airport offers the best delicacies from all around the world and the latest technological products, which means that the leaders of the airport constantly improve its retail and food and beverage spheres of income to attract more buyers (Hong Kong International Airport Master Pan 2030, 2011). Besides, this airport is international, which means that it attracts large number of passengers; and vacation travelers and tourists are known to be better spenders (Chawla, 2014).
The majority of advanced international airports all around the world are expanding the numbers of their sources of income by means of introducing additional services that target customers beyond passengers. Hong Kong International Airport has a plan to expand its aerial streams of income, while its non-aerial revenues will remain focused on the needs of passengers only.
2013 ACI-NA Concessions Benchmarking Survey Results for CY2012. (2013). ACI. Web.
Chawla, H. (2014). Improving passenger experience remains the key business imperative for airports. Web.
Hkairportofficial. (2011). Hong Kong International
Airport Master Plan 2030. Web.