Revenue enhancement through convenience
Apparently, the main essence of being in business is to make profit. For this reason, hotel businesses are striving to tap as much revenue as possible by ensuring that their services are convenience to their customers. The main reason why most people prefer to dine at restaurants is to save on time taken in meals preparation. This implies that customers are likely to prefer restaurants that offer them quality meals at their convenience. In an attempt to tap into this new trend, The Cheesecake Factory offers their customers an option to order their meals from the comfort of their homes, offices or events. In addition, customers within US can place their orders online for variety of cakes, and they are shipped to them free of charge. The trend is generating considerable amount of income for restaurant businesses as most people opt for ready-to-meals that are obviously convenient.
Dining trends
Day by day consumers’ taste buds sophistication changes to match their lifestyle adjustments. As a result, hotels have to keep up innovating and introducing sophisticated dining experience in order to retain and attract new customers. More often than not, customers judge their dining experiences based on food quality, taste, cleanliness and speed of service. From the website, it is evident that The Cheesecake factory has followed suit to make their customers dining experience worthwhile. From a glance, the flash played food samples look delicious and inviting. Most importantly, in the award section the business has several awards to show for their effort. For instance, in 2010 they won an award for Best Desserts and Best Salads in survey carried out by Zagat. Similarly, a survey by the same company that was carried among more that 6500 fans, they won the 2009 “Best Value”, “Best Salad”, “Best Coffee”, “Best Appetizers”, and “Best Desserts” among Full-Service Restaurant.
Menu design
Accordingly, most hotels are re-designing their menus either by increasing the specialties or modifying established menus. All this effort is aimed at attracting customers and wining their loyalty as business strive to increase or defend market share amidst heightened competitiveness. This trend is clearly evident with The Cheesecake Factory business whereby their customers have a wide selection of over 200 items. Furthermore, their menu selection offers customers a choice at whatever time of the day whether it is snacks, appetizers, full course meals and a wide range of salads. It seems The Cheesecake factory has everything for every customers and the most important part is that the order can be delivered to location.
Most importantly, diners are appreciating multicultural foods and therefore hotels have to diversify their menu option to cater for this new trend. Globalization has opened up numerous opportunities for hotel business because it encourages morbidity of people from diverse backgrounds. The Cheesecake Factory has been quick to tap into this multicultural taste demand by introducing diversified cultural foods in their menu.
Training and development
Recently, most businesses within the hotel industry have heightened their focus on developing effective employee training and development programs. Consequently, hotels are utilizing this trend to differentiate their services from competitors whereby business with the highest trained employees are likely to win the competition race. From their website, It is evident The Cheesecake Factory has not been left behind in this trend. The website state that the business has innovative training and development that targets both new and existing employees of all calibers. Moreover, the motivation behind this trend is clearly stated in the website that a qualified workforce contribute to high level of customer satisfaction and loyalty.