Contribution of the Study
The success of any business organization depends on various fundamental issues, which have to be put into consideration by the management and other stakeholders. These factors have significant impact in determining and setting performance pace for the organization.
They create an environment that allows high productivity among employees. One of these factors which impacts employee productivity and loyalty is the internal public relations. In understanding the performance of any business organization, it is imperative to focus on the business environment which usually encompasses a wide range of elements that allow the achievement of business goals and objectives (Perner, 2008).
This study therefore intends to synthesize the issue of internal public relations and how it impacts the productivity and loyalty of employees in Saudi Arabia. In other words, this is a significant research that aims at unraveling fascinating information and facts, which have always been ignored by a number of managers and business owners in Saudi Arabia.
As mentioned above, internal public relations affect almost every business organization, not only in Saudi Arabia but also in other parts of the world (Keeney, 2011). How these factors are handled significantly influences the productivity of employees and their loyalty.
It therefore follows that the findings from this study will provide insights on how to promote good internal public relations in Saudi Arabia organizations with special emphasis on the Mobile Telecom Company.
Furthermore, this study will help managers to make adjustments to operate within an environment which promotes effective internal public relations. This could be achieved through training of managers and other stakeholders to impart them with skills and knowledge that would be helpful in appreciating the role of sound internal public relations (Holzer & Lee 2004).
Mobile Telecom Company will also benefit from this study and will serve as a source of information for its management to acknowledge internal public relations holistically in enhancing employee productivity and loyalty. Business students will also find this information palatable and its application in business management.
Research questions
This study seeks to provide detailed answers to questions which surround the issue of internal public relations in Saudi Arabia and how it relates to the Mobile Telecom Company.
By answering these questions, the study will focus on relevant information being sourced and eliminate the possibility of either carrying out surveys outside research boundaries or providing insufficient information which does not fully respond to the needs of the study. In this regard, the following are the questions which the study will be answering:
- What is internal public relations?
- What is the importance of internal public relations?
- How do Saudi Arabians view internal public relations?
- How does internal public relations impact employee productivity and loyalty in Saudi Arabia?
- How does internal public relations affect Mobile Telecom Company in Saudi Arabia?
- What is the future of internal public relations in Saudi Arabia?
Research Objectives
In understanding the issue of internal public relations and how it impacts employee productivity and loyalty, the study will be skewed towards achieving a number of objectives which guarantee the intensity, authenticity and relevance of information being sourced.
In addition, these objectives are essential in determining the scope of literature review and methodology sections which will come later in the research. Below are the core study objectives:
- To find out how managers understand the concept of internal public relations in Saudi Arabia.
- To assess the significance of internal public relations in organizational management.
- To analyze the perception of Saudi Arabians towards internal public relations and how this is incorporated in employee management.
- To illustrate the impact of internal public relations in the management of Mobile Telecom Company.
- To synthesize the future of internal public relations in Saudi Arabia with regard to the Mobile Telecom Company and other organizations in the country.
Literature Review
Internal public relations is one of the issues, which has received massive coverage and attention in Saudi Arabia and the rest of the world.
Many authors, researchers and scholars have dedicated their time and resources towards finding the truth behind internal public relations and how it impacts employee productivity and loyalty in Saudi Arabia and other parts of the world. This study intends to use reputable sources from renowned authors with current information covering the issue in order to achieve the research’s set goals and objectives.
One of the articles which cover the issue internal public relations was authored by Berger Bruce in 2008. In his article, Employee/Organizational Communications, Berger considered communication as a major ingredient necessary to promote good internal relations within an organization.
Dr. Berger’s research gives a summary of the issue, including its significance and how several networks within an organizational setup determine the productivity of employees in the long-term. The article further highlights major current practices in internal public relations, which are employed by organizations in ensuring employee productivity and loyalty.
With communication being its major concern, the article summarizes several principles of effective communication, which ought to be utilized and exercised by managers and other stakeholders in organizational management (Berger, 2008).
Another article which this study intends to use in compiling relevant information about the topic of study was done by Al-Anzi Nowier in 2009. In his project analysis that mainly focused on the management of Saudi Aramco, the author emphasizes the need for organizations to create an environment that would attract, keep and motivate its workforce in order experience productivity among employees (Al-Anzi, 2009).
The research focuses on how such environment can be nurtured and utilized in promoting the performance of employees in any given organization.
As echoed by numerous authors and scholars communication is a major ingredient in promoting internal public relations within an organization (McCown & University of Maryland 2008). Regardless of the number of employees, good communication within the organization can motivate, augment productivity and cement team spirit in organizations (Smidts, Pruyn & Riel 2001).
Similarly, this can also be applied in Saudi Arabia’s Mobile Telecom Company. An important aspect of employees is the fact that they form part of the public. By managing employees effectively, the Mobile Telecom Company in Saudi Arabia would be able to improve the company’s image and promote the loyalty of employees together with their high level of production (Clampitt & Downs 1993).
By creating a conducive internal environment, employees are able to work with dedication and transparency towards achieving organization’s objectives (Huselid 1995). Moreover, internal public relations play a core role in reducing the gap between the management and its employees, thus promoting high productivity and loyalty within the workforce (Gillis & IABC 2011).
Research Methodology
One of the major segments of this study will be data collection and analysis. This will provide important insights and trends on how internal public relations affects the performance and loyalty of employees in Saudi Arabia with special reference to the Mobile Telecom Company.
It therefore follows that factual and up-to-date information is necessary to establish these fundamental trends which are important in the synthesis. Of significance is the fact that data will be mainly collected through secondary and primary methods of data collection to meet the requirements of the study.
Secondary methods of data collection will principally involve the use of books, journals and online articles, which have been authored by reputable authors, researchers and scholars and recommended for academic referencing. Moreover, only sources covering the topic of study with clarity will be considered as a way of filtering off irrelevant information.
In addition, this study will make use of the phenomenology philosophy in finding conclusive solutions to questions posed above. The main reason behind this view is finding a given phenomenon within Saudi Arabia and carries out an analysis on how it is perceived by the public.
The phenomenon whose impact is going to be evaluated is internal public relations. To achieve desired results for this synthesis, several core steps will be adopted during exclusive collection of information that is relevant in answering research questions and in augmenting the realization of set objectives.
In gathering this information, the perception of different people in Saudi Arabia will be sought concerning the issue of internal public relations and how it impacts employee productivity and loyalty with regard to the Mobile Telecom Company. Furthermore, inductive and qualitative methods will be used in sourcing information from the most appropriate people in the country.
These methods will include interviews and discussions, which will be conducted to have a clear picture of how Mobile Telecom Company responds to internal public relations. This approach will be paramount in finding answers to numerous questions posed. Inductive methods of data collection will focus on justifying findings recorded by other authors and analysts.
The above methods are essential in synthesizing the issue of internal public relations in Saudi Arabia. This is because of the broadness and scope of information being sourced from literature and factual support from primary methods of data collection.
To realize consistent and valuable information, interview questions will resemble research questions listed above. Respondents will include managers, businessmen, employees within and outside the Mobile Telecom Company and business students among others. Data analysis will involve simple statistical methods to establish a comparison between literature documentation and primary research findings.
References
Al-Anzi, N 2009, Workplace Environment and Its Impact on Employee Performance. Web.
Berger, B 2008, Employee/Organizational Communications. Web.
Clampitt, P & Downs, C 1993 “Employee Perceptions of the Relationship between Communication and Productivity: A Field Study”, Journal of Business Communication January, vol. 30, no.1, p. 5-28.
Gillis, T & IABC 2011, The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership, John Wiley & Sons, Hoboken, New Jersey.
Holzer, M & Lee, S 2004, Public Productivity Handbook, CRC Press, United States.
Huselid, M 1995, “The Impact of Human Resource Management Practices on Turnover, Productivity, and Corporate Financial Performance”, The Academy of Management Journal, vol. 38, no. 3, p. 635-672.
Keeney, D 2011, Enhance Employee Morale and Increase Productivity through Internal Communication! Web.
McCown, N & University of Maryland 2008, The roles of internal public relations, leadership style, and workplace spirituality in building leader-employee relationships and facilitating relational outcomes, ProQuest, UK.
Perner, L 2008, Introduction to Marketing. Web.
Smidts, A, Pruyn, A Riel, C 2001, “The Impact of Employee Communication and Perceived External Prestige on Organizational Identification”, The Academy of Management Journal, vol. 44, no. 5, p. 1051-1062.