What is mediated Communication?
Mediated communication is a form of communication where the message is conveyed through some form or medium (Walther, 1997). In other words mediated communication involves the use of other forms of communication other than the use of the body or mouth to transmit messages. Writing on a piece of paper, reading newspapers, watching television or communicating through the internet such as sending and receiving emails, skype, websites are some forms of mediated communication.
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Why should you learn mediated communication?
Learning mediated communication helps improve one’s communication competence as well as integrate mediated communication into one’s personal connections.
It is very important since people learn most things through this form of communication. Mediated communication involves the use of technologies. Therefore, to communicate through these forms of communication, the participants need to be fully knowledgeable of their interaction with the different technologies in the process of creating as well as delivering messages. Participants have to be aware of how to incorporate sound, graphics as well as video graphics.
Mediated communication enables one to stay connected with other members of the society including people from different parts of the world. Mediated communication allows people to present themselves, as well as, establish connections with other people (Ellison, Lampe & Steinfield, 2009). For example, social networks or the internet allows individuals to connect with others with whom they share similar interests (virtual groups) or peers. It is therefore important to learn mediated communication so as to maintain existing social ties as well as to form new relationships.
Types of mass communication
Mass communication is a form of communication that originates from one source and is intended for all potential audience regardless of distance, nationality, creed, as well as, beyond. It involves the use of technology to relay message to a large number of receivers.
Television, radio, newspaper, magazine, film, the internet and books are the various types of mass communication.
What are the effects of the mass media?
Mass media can influence viewpoints of individuals. It changes people’s perception of the social reality. It increases people’s judge skills for values of every situation or phenomena. Anybody exposed to the media presents value judgment which is similar to the viewpoints expressed in newspapers, movies, on advertisements, radio or television (Harter, Nelson, Pearson & Titsworth, 2006). To some degree, it may encourage stereotyped opinions. Politicians and political groups tend to use mass media to influence people to join their groups or buy their ideas or opinions.
Mass media influence the agenda-setting process. They are used to promote public understanding. It controls the way ideology, as well as, power is mediated in the society. The general public can be swayed by good editorials in the newspapers, presentations on radio and television into accepting biased, truthful or misleading opinions. Mass media especially radio, television, magazines and newspapers provide interpretations which are most preferred by, as well as, least challenging to the target audience who could be people with economic power.
The differences between synchronous and asynchronous communication
The difference between synchronous and asynchronous communication is in the format in which data is conveyed. In synchronous communication, data is relayed as frames of large data blocks, while in asynchronous communication, data is relayed as large individual bytes at a time (Harter, Nelson, Pearson & Titsworth, 2006). Each individual byte contains one start-bit, eight data-bits, as well as one stop-bit so as to produce ten bits.
Asynchronous communication is slow since it experience loss performance attributed to the two extra bits which are the start as well as stop bits. Synchronous communication is more efficient and therefore faster in speed of data transmission than asynchronous communication.
Ellison, N., Lampe, C., & Steinfield, C. (2009). Connection strategies: Relationship formation and maintenance on social network sites. Paper presented at the annual meeting of the International Communication Association, Chicago.
Harter, L., Nelson, P., Pearson, J., & Titsworth, S. (2006). Human communication with learning tool suite, 2nd Edition. New York: McGraw Hill Publishers.
Walther, J. B. (1997). Group and interpersonal effects in international computer-mediated collaboration. Human Communication Research, 23: 342-369.