Introduction
In the aviation industry, deregulation is the process by whichthe government regulates the market for aviation services. As a result of deregulation, significant changes in flight marketing strategies occurred. These encompass strategies to boost sales, cut expenses, draw in patrons, and enhance products and services. One of the fundamental changes that occurred due to the deregulation of the aviation industry is the use of pricing as the primary marketing tool.
Marketing Strategies in Aviation and Deregulation
Since the deregulation of the aviation industry, marketing strategies have changed dramatically. Airlines have had to become much more competitive and creative with their marketing strategies to stay afloat and remain profitable. Airlines have shifted their marketing focus to emphasize customer service, convenience, and value rather than just low fares. Deregulation in the aviation industry has led to less rigid prices, so pricing strategy is now the main marketing tool for attracting more passengers. In this regard, airlines actively use pricing tools such as discounts and promotions to reduce prices and attract more passengers.
Another critical aspect of marketing strategies in the aviation industry is increasing service for passengers. After deregulation, airlines became more competitive, and the service for passengers was significantly improved. Airlines offer a wider range of services, such as online flight registration, more comfortable seats, and more comfortable flight conditions. After deregulation, additional services are also available, such as online ticket sales (Su et al., 2020). This allows passengers to purchase tickets quickly and conveniently.
Conclusion
In general, marketing strategies in the aviation industry have changed after deregulation. Deregulation has led to the use of price as the primary marketing tool and an increase in service for passengers. Airlines also use social networks and Internet marketing to promote their products and services. This helps airlines increase sales and improve services for passengers.
Reference
Su, M., Luan, W., Fu, X., Yang, Z., & Zhang, R. (2020). The competition effects of low-cost carriers and high-speed rail on the Chinese aviation market. Transport Policy, 95, 37-46.