Benefits
Communication and social networking at any of its level is an important issue in the history and tradition of any society irrespective of its level of development. The case of Mike Sterling shows that communication and effective interaction is a core of any business (Canary et al 2003) The potential benefits of the strategy and policies are improve communication quality and better information sharing. As it has already been mentioned, communication between individuals and groups is usually indissolubly related to social responsibility of these people and groups to the society they live and operate within because all of their interactions to this or that degree influence the social life.
When we consider social responsibility in the context of communication, it is necessary to emphasize upon three angles of this question: individual level of social responsibility, interpersonal communication in the context of social responsibility, and finally, group communication and social responsibility which in many situations can be made equal to corporate social responsibility (if organizations are contemplated). And thus, all these three angles will be discussed hereinafter (Wood, 2003).
Also, change will allow user to share expertise experience, save time & money. There exists such a notion as individual social responsibility. This notion implies the individual becoming responsible in one’s actions which may have some kind of effect upon communities outside one’s immediate circle (which is one’s family and friends). In other words, the individual is always included in the community one lives in, and individual social responsibility will mean interest towards all events which happen within the community, as well as active participation in solving the problems of the community.
What is more, improve job satisfaction also includes donations of the individual for different society purposes. But new communication does not only include donations and participation in the social life, but also ethical behaviour. Ethical behaviour derives from individual knowledge as for what is right and wrong (Knapp and Vangelisti 2004).
Risks
Potential risks are lack of anonymity, potential of misuse of information and inappropriate sharing of sensitive information. If the question arises concerning the practicability of social networking, this appears, that for the most people this question of responsibility is indeed practical, because most of the population in the US (two-thirds, in particular) support their behaviour by decisions which rely on their understanding of what is good and bad.
Individual interests are promoted by people but to the degree their realization does not harm other members of the society. Thus, it is evident, that this theory of communication states that any individual is supposed to take an active part in the life of the society, but not to concentrate on oneself only, for if all people unite and behave in an ethical way and act for the benefit of all society members irrespective of their background, but not act selfishly and on their own account, the society will change for the better.
Also, the proposed changes may lead to information overload, so difficult to handle and malicious intent. In the context of ethics as a crucial element of people’s behavior and attitudes towards society and its members, interpersonal communication also plays a significant part. Interpersonal communication occurs between two or more (as many as four) individuals who see each other and it can be both verbal and non-verbal, as well as both one-way and two-way. Interpersonal communication still is not only subject-object interaction, but a more serious interaction which implies mutual approval of companions. And this as well places a serious importance on responsibility towards the relationship of companions because any interpersonal communication which happens between people can be called a relationship (Wood, 2003).
The process barriers involve all components of the perceptual model of communication. The personal barriers involve components of an individual’s communication competence and interpersonal dynamics between people communicating. The physical barriers pertain to the physical distance between people communicating. Finally, the semantic barriers are related to the different understanding and interpretations of the words we use to communicate. The more detailed perceptual barriers to effective communication include stereotyping and generalizing; criticizing or discriminating others based on race, gender, sexual and orientation
Measurable Objectives
The measurable objectives of implementation will involve logging time, number of active users and statistics about types of shared information. Thus, interpersonal responsibility lies in care for interpersonal relationship. And in different types of relations and communications, interpersonal relationship responsibility means the distance and closeness in these relationships, and this is the factor which identifies the quality of any individual’s personal life This level of commitment to interdependent living means a lot for people as members of a society because their interaction and mutual respect is vital for the society to exist.
Interpersonal domain includes these two issues. One of them is social interactions of people (engagement with others – people who differ from an individual – and the degree of cultural sensitivity as well). This is one more aspect of interpersonal relationship – respect to representatives of other cultures, with who the interpersonal relationship may occur. The other aspect is social responsibility – focus not on the relationship alone, but on responsibility for the relationship to the companion (Sims, 2002).
If group communication is considered, it is as well closely related to the issue of social responsibility, and in this context it is often contemplated as group social responsibility or corporate social responsibility. Often companies, which co-operate within a country or represent different countries in their work, form groups. And these groups in their turn have their social responsibility at the group level. When corporate social responsibility is examined, it is usually an essential part of any business, or at least is supposed to be so. In this context the impact of a company’s operation is viewed in conjunction with its influence on society and environment.
The entire strategy of business dealing usually has its impact on the company’s environmental and societal footprint. As well, it can be good, if social responsibility of the company is integrated in the processes of work such as investment or decision-taking. Furthermore, successful partnerships may depend greatly upon the politics of social responsibility the company conducts, such as connected with its influence on environment and society. (This works out under condition that the potential partners are as well socially responsible and are concerned with this question) (Robbins, 2002).
High level functional requirements
The social networking system will improve all levels of communication and interaction at MGBI. It is understandable that corporate social responsibility is just an abstract notion in the sense of its composite nature. This composite nature means that even the smallest organizations, let alone serious corporations, are a collection of participants, or stakeholders, who influence the operation of the company. And in many cases, individual social responsibility in particular plays the key part in the formation of corporate social responsibility. This happens because of the fact that any corporation consists of individuals, who help it work and progress, and thus, their individual social responsibility impacts the corporate operations at all levels and in all forms.
Any employee makes one’s contribution in corporate social responsibility, and as a result, social, environmental as well as economic goals of the company will be reached. And the examples of this opinion can be many. For instance, to reduce company’s carbon footprint, an employee may save electricity and reduce the bills, and in order to prove that the company is socially committed, this employee may participate in social camps organized by the company. Supporting the company in difficult economic situations and being committed and loyal, the employee can improve the company’s economic situation. This is the proof that corporate social responsibility depends on individual social responsibility of the company’s employees (Knapp and Vangelisti 2004).
Communication within groups here implies communication of employees of an organization, or communication of social workers who work in certain organizations and realize their kind of group social responsibility – helping other society members, less provided or those who for some reason have lost everything. In this case, group social responsibility of people is to improve the society, and people operate in groups and share the same ideas and ideals.
Any type of social networking is a crucial thing for the company to be consistent of adequate people who understand what is the best for the society and who are committed to what they do, for any type of social responsibility implies an individual’s or a group’s responsibility to the society in general, and to each of its members in particular and to the environment. And in this context, it is vital for every person to understand and live to one’s social responsibility. To promote effective communication towards diversity, Mike could additionally implement the following initiatives:
- involve every employee possible in formulating and executing diversity initiatives in the workplace;
- encourage employees to express their ideas and opinions and attribute a sense of equal value (Robbins, 2002).
Conclusion
Thus, it is understandable that social networking implies sharing knowledge to this or that degree, and can happen at different levels, which include individual and small groups, different types of communities and networks, formal organizations, municipalities, states, and finally, international organizations level. As well, it is known, that communication as a form of social interaction happens within the framework of the society, and thus this interaction impacts seriously the behaviors and relations of individuals interacting (Knapp and Vangelisti 2004). Thus, there exists a responsibility for everything said and done by any individual within the society.
This is social responsibility of individuals – an entire theory which regulates the relationships between people and which is the basis for the actions people perform. Any entity, whether it be an individual, a company, a government – have their responsibility to society for the words spoken and actions performed. A diverse collection of skills and experiences allowed the company to provide service to customers on a global basis with special attention to local demand and consumers’ taste.
Bibliography
Canary, D.J., Manusov, V.L., Cody, M.L. 2003. Interpersonal Communication: A Goals-Based Approach. Bedford/St. Martin’s; 3rd edition.
Knapp, M.L. Vangelisti, A. 2004. Interpersonal Communication and Human Relationships. Allyn & Bacon; 5 edn.
Robbins, S. 2002. Organizational Behavior. Pearson Higher.
Sims, R.R. 2002. Managing Organizational Behavior. Quorum Books.
Wood, J.T. 2003. Interpersonal Communications. Wadsworth Publishing.