The 21st century ushered in numerous innovations and creative works. As a result, businesses are now required to manage and nurture innovations, and more so with regard to the business to business (B2B) category. The high level of complexity and competition in the business environment has necessitated the need to integrate products with consumers.
Additionally, advances in technology have resulted in saturated markets, and this has encouraged growth in customer awareness. The current essay paper describes a current innovation and discusses the management of that innovation in the realm of B2B in management.
One of the major innovations of the 21st century is the Android mobile operating system. The Android mobile operating system has been described as a new platform that offers mobile phone subscribers and owners an opportunity to download mobile applications like Google maps, books, and e-services, among others.
The Android mobile operating system is mainly used by Smartphones developed by major electronic companies like Google, Apple, Samsung, and Motorola. According to Berman (2012), the acquisition of Motorola Mocality Holdings Inc by Google Inc was aimed at obtaining some 17,000 patents belonging to Motorola, thereby enabling Google Inc to protect its Android mobile operating system.
This would enable the organization to offer the best services to its clients. Additionally, the move would also enable the company to improve its level of competitiveness immensely.
Managing an innovation or acquired innovation is one of the hardest tasks that a manager could ever undertake (Murray, 2012). This is because change is almost always resisted within an organization. However, the integration of the B2B realm in management ensures that an organization operates in an efficient manner (Khosrowpour, 2004).
The integration of the Android mobile operating system by Google would ensure that its customers receive the utmost efficiency in its usage. To nurture its innovations, Google has been able to acquire Motorola with the aim of protecting its operations through the use of available patents. According to Murray (2012), the ultimate goal of the management at Google was to build an innovative device through the use of talent and money. Additionally, Google would also be able to compete with other major Smartphone developers like Apple Inc.
The business idea behind the acquisition of the innovation is to ensure that its services like Google maps and search engines are preloaded in more than one million devices on a single day.
The major management factors which emerge in the nurturing of this innovation are curiosity, openness, leadership, concentration on strategic issues rather than engaging in operational tasks and personal understanding related to the process of innovation. These factors, according to Bean and Radford (2002) are essential as part of innovation management and nurturing as they in insuring creativity and innovation, becomes a success.
Hutt and Spech (2002) admit that B2B enables the management of an organization to manage an innovation fully. Similar sentiments have also been echoed by Khosrowpour (2004), who acknowledges that B2B encourages efficiency and best management opportunities through shared information. As such, consumers will be able to get the best services an organization can provide at any given moment. Communication during management practices ensures that innovation is well safeguarded and protected.
In summary, Google’s adoption of new technology and innovation has been managed well to ensure efficiency. Additionally, the practice has been carried out with a view to increasing its strategic management as it competes favorably in the market. As a result, the company would gain a competitive advantage over its rivals as it offers its best services to its consumers.
Reference List
Bean, R. & Radford, R. (2002). Managing innovation managers. Innovative Leader, 11(5), 1
Berman, D. K. (2012). Google’s $12 Billion Toy. The Wall Street Journal.
Hutt, M. D. & Speh, T. W. (2002). Business Marketing Management: B2B (10th edn). South-Western: Thomson Learning.
Khosrowpour, M. (2004). Innovations through information technology. Hershey, PA: Idea Group Publishing.
Murray. A. (2012). How to Change Your Organization’s Culture. The Wall Street Journal.