Marketing management is concerned with developing, planning, and implementing strategies that will aid in the achievement of overall company goals. These objectives may include expanding brand visibility, improving profitability, or exploring previously untapped opportunities (Apple Company, 2022). Many businesses now rely heavily on tactical marketing operations, including advertising, pricing, and inventory control, as the main focus in establishing their competitive edge (Apple Company, 2022). For-profit organizations such as Apple Company, the marketing management strategies such as advertising, pricing, and distribution align with the scripture that emphasizes that the Lord will be the ultimate guide.
Steve Jobs and Steve Wozniak must be among the prominent company founders in the world with a track record of business success to be emulated (Westervelt, 2021). The two began the company in a garage, where they developed a keyboard without essential parts, including the keyboard and the monitor (Westervelt, 2021). This journey from scratch was the foundation of a company that now uses a premium pricing technique as a marketing management strategy and remains relevant (Apple Company, 2022). The Scripture in Joshua 1:9 says, “Have I not commanded you? Be strong and courageous. Do not be terrified; do not be discouraged, for the LORD your God will be with you wherever you go” (King James Bible, 2017). This verse aligns with the founders’ journey from beginning as a small company located in a garage to becoming the greatest profitable entity globally.
The Christian faith has been instrumental in selecting the marketing approach to use in the apple company. One focus is establishing quality products that guarantee consumers value for money. This strategy is vital in promoting brand competitiveness by sponsoring consumer loyalty and review index (Westervelt, 2021). The focus in Apple advertising is on creating one community of apple lovers who appreciate the brand product (Apple Company, 2022). This idea focuses on establishing unity in a specific community through understanding one another and respecting diversity.
Another decision reflecting the Christian faith is Apple’s Corporate Social Responsibility (CSR), which educates and empowers workers while also considering their labor and human rights. The company also advocates for equity and opportunity for all as a strategy to support diversity (Apple Company, 2022). Creating an inclusive environment through various community advancement programs helps establish unity which is integral in creating brand awareness (Apple Company, 2022). CSR is an essential indicator that a company is focused on collective expansion and not personal profit. As the verse mentions, do not be discouraged or terrified, for everything you do will be guided by the Lord.
Be strong and courageous is a plea for business entrepreneurs to persevere when times are difficult. If businesses wish to acquire the respect of their competitors and customers, they must conduct themselves ethically by maintaining integrity and quality in business transactions. Customers must have confidence in the business to become loyal to the brand. Practices such as premium products and CSR are marketing management strategies that set companies such as Apple at the top of brand awareness following their Christian approach to business practices.
References
Apple Company. (2022). iPad: Loveable, drawable, and magical. Web.
King James Bible (2017). King James Bible Online. Web.
Westervelt, B. (2021). How Brand Identity and Consumer Perception Influences the Marketing Strategies of the Apple Company. Web.