The US versus Germany
Germany and the UK have different cultural backgrounds hence the two countries respond differently to international entrepreneurship. The greatest notable factor is the language difference. In the UK, English is the major languages while Germans speak the German language. In the UK for instance, it is in their cultural practices to keep time and observe punctuality. Being late is considered bad etiquette and unprofessional unlike in Germany where the rules are not so strict on time (Hisrich, 2010).
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The UK is more developed technologically compared to German because Germans are more reserved and are not very receptive of new and modern civilization in terms of technology. Even in the political scene, the UK has an advanced political structure compared to Germany whose structure does not allow a majority seats in the lower house.
While UK is highly globalized, Germany is very rigid in terms of cultural homogenization, which makes the United States of America a better choice for investment. However, Germany is quite stable politically compared to the UK. The numerous public protests that are seen in the UK are rare in Germany due to political stability.
Differences in market versus the ‘US-only’ market
Political stability is very crucial for investors seeking to expand or establish business entities in a country. A country where there are uncertain prospects of security and political stability will definitely attract fewer investors. Political stability creates the right business environment for investors to carry out their production.
Nonetheless, America has improved its ICT technology making it very advanced compared to German’s ICT platform (Economic globalization and culture, 1998). In social spheres, America is more receptive to foreigners and foreign investments unlike in Germany. This has opened their market to foreign entrepreneurs unlike Germany whose foreign policies are not friendly to foreign investors.
Market penetration between the Germany and England
Penetrating the Germany market is not as easy as it would be to penetrate the England market. The two countries are different in cultural settings as discussed above. Germans are more conservatives compared to the UK hence market diffusion is quite a challenge. Germans are not very receptive to new products and the market in almost inaccessible. The main difference between the two countries is culture.
Post by – NJ
Your argument on the need to exploit the electronic platform in a bid to increase the chances of reaching out to many young people is very practical. You have mentioned that many teenagers are more inclined to reading from the internet. This is true and the social media platform can play a vital role in publicizing the magazine. To add on your idea, it is important for that the content of the magazine to be relevant to teenagers.
Post by – G.O.
You have argued very well by showing the difference of marketing a product in different countries. Different countries will definitely pose different challenges to investors because every country has its individual foreign and trading policies. In addition to your points, demand for some products may vary from one country to the other.
Consumer behaviour is also a factor to consider in international entrepreneurship. In addition, you should have considered including cultural difference as a factor that can pose a challenge while marketing a new product in other countries.
Economic globalization and culture: A discussion with Dr. Francis Fukuyama. (1998). Web.
Hisrich, R., D. (2010). International Entrepreneurship: Starting, Developing, and Managing a Global Venture. New York, NY: Sage.