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Investment Analysis of Deadman’s Passport: A Case Study on Film Production and Marketing Case Study

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Introduction

The Hollywood cinematography industry assumes various processes that influence the production of a particular film. Such factors as the situation regarding the payments for actors’ performances, renting, costs of equipment and cinematic effects, computerization, and others can form the film’s budget. The budget allows one to practically and rationally assess what can be involved in the film. On the other hand, all these factors should be the base of the marketing specialists while evaluating the potential success or failure of the movie. Therefore, they will be crucial when deciding which film to invest in and what risks will be.

This paper will consider the case study related to the movie Deadman’s Passport and the willingness of the client to invest in it. In addition, it is necessary to consider particular film production companies, such as the Walt Disney Studios and Paramount Pictures. The right decision regarding the investment in a specific film requires thorough research of its pros and cons and a step-by-step assessment of how the production company tends to pursue it.

Analysis of the Situation

First, it will be essential to explore the willingness of the client. They want to invest in the film Deadman’s Passport produced by Paramount Pictures to increase their finances and obtain significant profit (DP Investment Decision Case Study, 2023). Before communicating with the expert, the client was willing to invest in another film produced by the Walt Disney Studio (DP Investment Decision Case Study, 2023).

However, a particular barrier occurred when it was stated that this corporation does not receive outside finance (DP Investment Decision Case Study, 2023). Consequently, the issue highlights the importance of profoundly exploring the potential benefits of investing in the Deadman’s Passport. In addition, it should be explored if the client can achieve their purpose while considering Paramount Pictures as the basis for their investments.

Findings and Response

The first issue which is essential while assessing the film is its budget. For example, the budget production cost for Minions: The Rise of Gru was $80 million, and $250 million for Black Panther or Avatar (DP Investment Decision Case Study, 2023). Therefore, with its $160 million, Deadman’s Passport can be considered an average-budget film. It means that one should not expect the opportunity to hire famous actors who create Trailer Star power and Director power points.

In addition, while considering the particular approach of Paramount Pictures, it is vital to state that comparing it with Disney, they do not pay considerable attention to such aspects as toys and advertisements regarding the movie (DP Investment Decision Case Study, 2023). These factors can adversely affect the client’s potential benefits after investing.

Next, it is essential to consider the genre of the film. As DP Investment Decision Case Study (2023) states, “if the movie can fit within a known genre, namely, a recognizable children’s, action, horror or comedy movie, then it is more likely to be taken up by theatre owners” (p. 11). Therefore, one should consider the words of the nephew, who states that it will be challenging to get many themes like this (DP Investment Decision Case Study, 2023). This means that this factor negatively impacts the potential of Deadman’s Passport being successful.

Conclusion

In conclusion, it is essential to state that the decision regarding the investment in cinema requires the proper research of many factors. After highlighting the pros and cons of Deadman’s Passport as the primary recommendation to the client, it will be essential to advise them to reconsider their desire to choose this movie as the investment basis. Such points as the film’s budget, genre, and advertisements are essential for the film’s success and for investment profits.

Reference

DP Investment Decision Case Study. (2023).

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IvyPanda. (2025, February 10). Investment Analysis of Deadman’s Passport: A Case Study on Film Production and Marketing. https://ivypanda.com/essays/investment-analysis-of-deadmans-passport-a-case-study-on-film-production-and-marketing/

Work Cited

"Investment Analysis of Deadman’s Passport: A Case Study on Film Production and Marketing." IvyPanda, 10 Feb. 2025, ivypanda.com/essays/investment-analysis-of-deadmans-passport-a-case-study-on-film-production-and-marketing/.

References

IvyPanda. (2025) 'Investment Analysis of Deadman’s Passport: A Case Study on Film Production and Marketing'. 10 February. (Accessed: 31 May 2025).

References

IvyPanda. 2025. "Investment Analysis of Deadman’s Passport: A Case Study on Film Production and Marketing." February 10, 2025. https://ivypanda.com/essays/investment-analysis-of-deadmans-passport-a-case-study-on-film-production-and-marketing/.

1. IvyPanda. "Investment Analysis of Deadman’s Passport: A Case Study on Film Production and Marketing." February 10, 2025. https://ivypanda.com/essays/investment-analysis-of-deadmans-passport-a-case-study-on-film-production-and-marketing/.


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IvyPanda. "Investment Analysis of Deadman’s Passport: A Case Study on Film Production and Marketing." February 10, 2025. https://ivypanda.com/essays/investment-analysis-of-deadmans-passport-a-case-study-on-film-production-and-marketing/.

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