Introduction
From the consumer’s point of view, any mobile application is good if it is of interest to the public and covers a large target audience. The ideal properties of a program, which compel buyers to purchase it, are the convenience, functionality, interest, practical benefits, and regular updates. All these features implemented into a specific app will make it interesting and pleasant for consumers.
If the application has a simple design and contains just some informative data, it will be simple and cheap enough to create such a program. However, if a particular digital product has high-resolution graphics, different sections, and locations, as well as a non-linear plot, such a project will be more expensive and challenging. Also, a large team of professionals may be needed to create a high-quality app; therefore, it will increase the cost of a particular program.
Perspectives for IOS’s Apps
Google’s purchase of Motorola Mobility is an event that was quite logical from the point of view of business since the latter company lost its popularity among users quite long ago. Therefore, it will bring additional income to the new owners and will allow them to remind the public about this brand. At the same time, companies like Apple hardly need to worry about it.
The fact is that Google that specializes in the Android platform does not have such popularity among consumers as the operating system of IOS. The continuous development of technology makes Apple the world leader in sales. Therefore, both Android and Windows are unlikely to get ahead and provide such competition so that experts from Apple began to seriously worry about losing positions. It will not be wiser to develop any app for another operating system because work with IOS is stable and in demand, while other versions of the software are quite difficult to call as popular as Apple.
Advantages of Browser Applications
Despite the popularity of mobile applications, many users spend quite a lot of time at the computer. Therefore, the development of a required and functional thin-client browser app can become an even more profitable and successful solution that a mobile program. It can be either a practical utility or a certain media player that will have a convenient interface.
The fact is that many people have constant access to the computer when they are at work. Creating a particular program aimed at a specific audience, for example, accountants or architects can be very successful if the application becomes popular. It is necessary to find out the basic needs of a particular group of people, and then the development of an appropriate product can bring considerable benefits.
Peculiarities of Virtual Reality
The issue of implementing a high-quality and attractive program that combines the elements of virtual reality and ordinary life is quite acute for Apple, especially when it is about a not-so-successful release of Google Glass. Users around the world had a chance to evaluate numerous releases of different applications and programs where the virtual world is inextricably linked to the real one. It creates a unique illusion and allows living as if in two dimensions.
If Apple can develop high-quality AR hardware and software, it will help the corporation not only increase its popularity and sales but also become a potentially profitable company for investors. The more users appreciate a new product, the more chances to establish a mutually beneficial partnership and get new sales regions. Moreover, the growth of popularity will bring the company a significant income and will allow spending the received profit on the development of new products that will also be of interest to consumers.