Introduction
iPad is regarded as one of the most expected and original products on the market of media devices. It is stated that Apple Inc. is not only the leader of the media market, but it is also an idea monopolist, as it seems that all the idea generators of the world are owned by Apple. The aim of the paper is to analyze the iPod product in the context of media devices market development, and argue on the matters of product popularity within the consumers.
Market Analysis
iPad may be regarded as the response for the development of netbooks market. Therefore, while netbooks were considered as a compromise between comfortable web surfing and work, iPad became the best solution for using web and multimedia services. In accordance with the research by Ostrow (2011), more than one million devices were sold for the first months. This caused the drastic lowering of netbook sales, while this was regarded as one of the most potential media market sectors.
The product development was featured with numerous critical responses and negative forecasts, however, Apple Inc managed to improve the device, and launch iPad 2 in March 2011. This means that the product is popular, desired, and demanded, however some improvements are still needed. The proper diversification of the models in accordance with the multimedia and connection opportunities helped to differentiate it, and attribute to different price categories. Nevertheless, regardless of is popularity, demand, and devotion of the target audience to Apple brand name, the product was raw, and required improvements.
Product Analysis
The product popularity is a result of a properly arranged promo campaign. On the one hand, the bit apple on the back side of the device, and the name of Steve Jobs are regarded as brands that do not require any promo. Moreover, the company has one of the largest devoted audience, that is why, the first sales were the result of the high trust credit.
Another factor of iPad popularity and success of the product may be explained by the statement that regardless of the extensive development of media devices, iPad became another step of portable media devices. It is comfortable for web surfing using Wi-Fi or 3g modem, for reading periodicals available on-line (or created specially for iPad), as well as communicating through various applications available in iPad AppStore.
On the other hand, those who dislike the device emphasize that it is not comfortable enough to work with it, and virtual key board is not suitable for effective work. The device lacks USB ports, and it requires web camera for communication applications. The most reasonable argument against iPad is its price, as considering all the drawbacks of the device, the price must be lower.
Competition
Regardless of the criticism of the users, business analytics, competitors etc, the innovation of iPad became the initiation of tablet wave, and other companies became imitating design and concept of the iPad. The only company that initiated the launch of tablets is Dell, which has introduced a hybrid model of traditional lap top and tablet with touch-sensitive panel.
Conclusion
iPad is regarded as the initiation of the daring idea of tablet computers, suitable for comfortable web surfing and media. The market of tablets is developing rapidly, and, regardless of the competitors and critics, the iPad device is keeping leading positions on the market.
Reference List
Ostrow, A. (2010) iPad brings the Growth of Netbooks to a Halt. Mashable.