The solutions offered by IPscape can be of great interest to potential customers because their applications enable the users to reduce the cost on phone calls. The tools provided by this company largely rely on the use of cloud computing which helps the clients minimize the expenses on the procurement of hardware and software (IPscape, 2011, unpaged).
Additionally, one should mention the distinguishing characteristic of their products is their multi-functionality. For instance, they solutions can convey voice, text and other types of data. Still, their applications are particularly relevant for large call centers.
It is possible to single out several competitors of IPscape. One of them is Skype Limited which currently serves the needs of more than 500 million users. In 2005, this organization, this company merged with one of the largest online retailers, Ebay.
The key strength of this company is the unique technology that they apply: its functions include video calling, instant messaging, transmission of files or SMS, etc (Skype Limited, 2011, unpaged). This company sells solutions to both large and small businesses.
Yet, one should bear in mind that this enterprise is often criticized for the lack of proper customer support, and they often fail to provide proper post-sale services to the clients (Charmy, 2005, unpaged). In part, it can be explained that they have a very large customer base. This is their major weakness.
Secondly, one has to speak about such company as LiveOps. This company provides the services similar to those ones of IPscape. This company has not made any acquisitions recently. They also sell solutions that allow clients to make phone calls with the help of cloud computing (LiveOps, 2011, unaged).
Additionally, one may argue that this enterprise is often credit for post-sales services and willingness to support the client. However, unlike IPscace this companies does not offer solutions for voice-recording. This is one of the reasons why IPscape can gain competitive advantage over them.
At this point, it is necessary to analyze the positing of IPscape relative to its competitors. In particular, one can focus on such parameters as cost and technology. This comparison can be presented in the form of a chart.
This chart indicates that IPscape cannot compete with Skype in terms of technology and cost. However, this company may prove to be superior to Skype in terms of customer service. One has to remember Skype has to address the needs of millions of customers and in many cases they are not able to do it.
The shortcoming is unacceptable for those customers who want to establish a call-center. Therefore, the technological superiority may not be sufficient. In addition to that LiveOps and IPscape may be equal in terms of cost and prices. However, IPscape gives more opportunities to the clients, especially voice-recording.
Thus, one can argue that IPspace has a good chance of entering this market and becoming a successful market player. However, this result can be achieved only under the condition that this company provides only top-quality, reliable and user-friendly solutions to the customers.
This market is growing more and more saturated and this company can attain success mostly through the quality of services rather than through novelty. These are the issues that the management of IPscape should take into consideration.
References
Charmy Ben. “Skype callers: ‘Customer service, please?‘ CNET News. Web.
IPscape. (2011). The official Website. Web.
Skype Limited. (2011). The official homepage. Web.
LiveOps. (2011) Home Page. Web.