Fortune 500 Company name
J.B. Hunt Transport Services, Inc.
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The company’s internal and external stakeholders
|Internal stakeholder’s||External stakeholder’s|
|Board of governors||Distributors|
|The executive board||Logistics and technology support providers|
Company’s mission and vision
The mission of the company is to “forge long-term partnerships with key customers that include supply chain management as an integral part of their strategy. Working in concert, the company drives out cost and function as an extension of their enterprise” (JB Hunt Transport Services, 2015, par. 3).
The vision of the company is to “provide customized freight movement, revenue equipment, labor, and systems services that are tailored to meet individual customers’ requirements and typically involve long-term contracts” (JB Hunt Transport Services, 2015, par. 4).
Company goal that can be accomplished through a strategic plan
To increase the scope of operations through strategic and innovative ideas of transport service delivery to customers (JB Hunt Transport Services, 2015).
Company goal that can be accomplished through an operational plan
To provide efficient, cost-effective, and comprehensive transport logistics services to customers (JB Hunt Transport Services, 2015).
|Technically efficient and well-trained staff, extensive transportation network, state-of-art infrastructure, and wide market niche.||A brand new transport-related idea maybe not be convincing for the senior segment of the customers as they tend to be reluctant to change.|
|Good scope for scalability of the operations of the company has enhanced the brand image and holds more market share.||The current customer value delivery methodology has not been fully developed since the regions of operation have demands that are not universal.|
|Excellent marketing, advertisement, and promotional strategies to win the confidence and loyalty of the customers.||Narrow product lines with limited distribution channels restrict the customers from using its transportation services.|
|Incorporation of new features to the existing transportation service to cater to the changing demands and needs of the targeted customers. This may be achieved through complete transport chain automation.||Changed customer preference: The company operates in the sensitive transport logistics industry where customer preference determines business sustainability. Any negative experience or perception among the customers may not auger well with the current business model of the company.|
|The globalization of the transport services by opening operating offices in different countries would enhance the growth of the business.||A possible conglomerate diversification would be a threat to the company should the business decision environment conspire against its goals. For instance, mergers and acquisitions from the major competitors may reduce the current market share by a substantial percentage.|
|Adaptation of new technology to be in synchronization with the latest transport visibility parameters such as live tracking, proactive freight management system, and proper communication equipment. This will increase the company’s visibility and competitive advantage.||Competition: Entry of competitors providing similar or nearly similar transport service at low cost and inclusive of freight tracks may reduce the profits of the company.|
Strategic and Operational Plan
Effects of planning decisions on the internal and external stakeholders
The key part of the success puzzle for the operation plan for the company operates on the efficiency of the soft skills involving a timeless vision of organizational principles, defining the value of the business, determining requirements, and clarifying the vision. There is a need to incorporate a quality operations management system to guarantee the interests of the stakeholders (Robbins & Coulter, 2012). Moreover, balancing act between having to perform optimally at minimal operation and overhead costs is a component of quality in system modeling that must be remodeled to guarantee optimal returns for the stakeholders’ equity.
How the plan will achieve the related goals
The success of the proposed plan will be dependent on soft artful skills, which are part and parcel of the current system of management aimed at providing efficient, cost-effective, and comprehensive transport logistics services to customers. For the implementation of the strategy, the management is to balance both the short term and long term considerations towards decision making to ensure that the goal of increasing the scope of operations through strategic and innovative ideas of transport service delivery to customers is achieved at the optimal operational and strategic model.
Robbins, S.P., & Coulter, M. (2012). Management (11th ed.). Upper Saddle River, NJ: Prentice Hall.
JB Hunt Transport Services. (2015). About us. Web.