The introduction: the history of Jordan’s Furniture
While discussing the advantages of shopping online at Jordan’s Furniture website, I want to highlight the history of a furniture retailer. First of all, I would like to point out that Jordan’s Furniture is a furniture retailer in the Commonwealth of Massachusetts, the U.S.A. The company appeared at the beginning of the 20th century. Its founder is Samuel Tatelman. In the early thirties, Tetelman’s son joined the business. In the early seventies, Tatelman’s grandchildren Barry and Eliot continued with their company. In the eighties, they started to build stores in various towns of Massachusetts. In the late nineties, the firm was sold to famous American multinational conglomerate holding company Berkshire Hathaway Inc.
The company manufactures Furniture for a wide range of purposes. Thus, for a living room, Jordan’s Furniture producers sofas, sleepers, loveseats, chairs and ottomans, chaises, refiners, sectionals, and occasional tables. Bedroom furniture includes beds, dressers, mirrors, nightstands, armoires, chests, metal beds, daybeds, etc. Dining furniture consists of dining sets, dining tables, seating, China cabinets, servers and sideboards, bars, and wine storage.
Kid furniture offers kids’ beds, kids’ dressers, kids’ mirrors, kinds’ nightstands, kids’ armoires, kids’ chests, bunk beds, kids’ daybeds, kids’ vanities, kids’ desks and desk chairs, kids’ media storage, and kids’ accents. The company also specializes in nursery furniture (cribs, changing tables, rocking chairs/gliders), entertainment issues (entertainment centers, T.V. consoles, entertainment armoires), and home office items (office chairs, bookcases, filing/storage cabinets, office desks). A furniture retailer manufactures runners, room size rugs, curios, clocks, fire mantels, accent benches, vanity, and jewelry chests (Jordans. com., 2011, p. 1).
The thesis statement
Jordan’s Furniture is one of the biggest furniture retailers in eastern Massachusetts, the U.S.A. The company offers a wide range of furniture items for acceptable prices. The customers can choose any item they wish. Moreover, they have an opportunity to do their shopping online.
The body: management strategies of Jordan’s Furniture
In my opinion, the company’s success depends upon the policy Jordan’s Furniture is based on. For instance, the peculiar feature of Jordan’s Furniture is that the company differentiates itself. The site Berkshirehathaway.com (1999) provides us with the following information:
One of the unique aspects of Jordan’s Furniture is the incorporation of
“shoppertainment’ within the stores. The Avon location houses a 48-seat
flight-simulator movie theatre called the Motion Odyssey Movie ride, or
M.O.M., shown on a 4-story high movie screen. In the Natick store, customers
walk onto “Bourbon Street,” complete with a Riverboat, a “Streetcar Named
Dessert”, beads, full-scale French building facades, and a 9-minute multi-
media Mardi Gras f/x show. (p. 1)
So, one may point out that the company’s primary aim is to entertain the customers, but not to earn more. For this reason, it is evident that the company tends to improve its management strategies in order to grow by responding to environmental changes. The key concept the company is based on combines strategic trends and operational capability. So, with a strong strategy, Jordan’s Furniture is oriented towards a high-level operation result.
The advantages of shopping online at Jordan’s Furniture website are also to be taken into account. Thus, factor types related to online shopping are demographics, Internet experience, normative beliefs, shopping orientation, shopping motivation, online experience, and psychological perception. On the other hand, it is proven that the frequency of purchases is negatively related to online transaction abortion. Moreover, online shopping increases customers’ comfort level.
The conclusion: the advantages of shopping online at Jordan’s Furniture website
So, when choosing the items the company offers, the customers have enough time to think about what they want to buy. They have an opportunity to choose numerous furniture items for an acceptable price or change their mind and make some other decisions. On the other hand, the customers can ask for the advice of their friends and send them pictures of Furniture through the Internet. Research by Zhou, Dai & Zhang (2007) supports the position that “Consumers’ broad experience with the Internet does not necessarily influence their online shopping behavior. However, a positive relationship between Internet usage and online shopping intention was detected in some studies” (p. 47).
Reference List
Berkshirehathaway.com. (1999). Jordan’s Furniture Sells To Berkshire Hathaway Inc. Web.
Jordans.com. (2011). Jordan’s Furniture. Web.
Zhou, L., Dai, L., Zhang, D. (2007). Online Shopping Acceptance Model – A Critical Survey of Consumer Factors in Online Shopping. Web.