Introduction
The human resource marketing industry has changed drastically in recent years. New technologies appear rapidly while previous means of communication disappear or become less relevant. Thus, a competent employee in this sphere should have a specific skill set to be competitive and in demand. The essential skills for a human resource marketer include using artificial intelligence (AI), actively utilizing social media, and being able to write professionally in different obstacles.
Artificial Intelligence
Using AI to analyze information is one of an employee’s most prominent features. BasuMalick (2021) states this will be essential to the future industry. Incorporating the most recent technologies into routine tasks has several benefits for the company. It is a time-saving method that can structure big blocks of information and decrease the role of human biases. This way, the decision between different candidates will be made on a larger scale of analysis and will maximize the potential of their work in the industry.
Some interviews may also be hosted by AI chatbots, which will choose questions according to the information presented in a portfolio. In addition, the time saved may be redistributed to other tasks such as conflict resolution and team building, which also benefits the working environment. Thus, AI is a recourse-saving method, and its useability is valuable.
Social Media
While AI has only become a big part of the industry, social media is still the best tool to project the company’s status to a large audience. Ruparel et al. (2020) discuss the current literature on this topic and suggest that some professionals lack the skills in social media management to use it to its full potential. A good human resource marketer can use this technology to their advantage and convey clear messages.
The texts should be captivating, the images should illustrate the chosen style, and the overall design should be cohesive. The Twitter (2009) text clearly shows that this has become necessary nowadays. A noticeable social media presence attracts a targeted audience and presents the opportunities the potential employee is looking for before applying directly.
Professional Writing
In addition to new skills, the basis of a good recruitment marketer is professional writing skills. It is essential to notice that the writing style should be adjustable according to recent trends. This improves adaptive skills and guarantees that the specialist will be able to follow the latest methods to make the company successful. Jančíková and Milichovský (2019) analyze the current state of marketing in correspondence with management and conclude that professional communication is still a big part of the industry despite all the recent changes. Therefore, the latest trends should be combined with fundamental skills necessary for a good employee in the field.
Conclusion
In conclusion, there are a few trends that employers should be aware of while recruiting new human resource marketers. The company representatives should know how the current technologies affect a company’s public image and how new tools can be utilized to increase productivity. These skills should be combined with good professional writing experience, as human involvement won’t be eliminated shortly. As the industry changes, formal communication structures will also change, and the new employees should be prepared to adapt to that. The combination of all these factors creates a human resource marketing professional.
References
BasuMallick, C. (2021). Top 8 recruitment marketing trends for 2020 and beyond. Spiceworks. Web.
Jančíková, K., Milichovský, F. (2019) HR marketing as a supporting tool of new managerial staff in industry 4.0. Administrative Sciences, 9(3), 60. Web.
Twitter. (2009). Twitter to spread the word at RECon. SCTWeek, 14(20), 5.
Ruparel, N., Dhir, A., Tandon, A., Kaurf, P., & Ul Islam, J. (2020). The influence of online professional social media in human resource management: A systematic literature review. Technology in Society, 63. Web.