Topic of Qualitative Research Article
The issue in question is ineffective communication during a crisis. The article focuses on how the United States communicated health risk information during the Covid-19 pandemic. The paper analyzes instances of ineffective communication and the impact it had on the public. The authors rely on a qualitative research method to accomplish the objectives. The essay will review the study and provide feedback on how the findings can be used to address the issue of ineffective communication.
Type of Qualitative Research Used
The article uses the case study method as the researcher analyzes the communication of the United States government during the Covid-19 pandemic. The paper provides a critical case study analysis of correspondences created by the government (Kim & Kreps, 2020). Case studies have been used in past research as they provide researchers with the ability to observe a certain behavior without interfering. Case studies can also help a researcher to explore a phenomenon further. This is essential as the papers that utilize case studies as the method of research enhance the knowledge available. The authors provide a critical analysis based on the systems theory, which is used to provide a foundation for which to analyze ineffective communication.
How the Research was Conducted
The author conducted the research by analyzing the government communication that occurred during the Covid-19 pandemic. The paper uses the systems theory to expound on the ineffectiveness of the communication process. The theory provides that organizations are living organisms, which means that interrelated functional elements need to work efficiently to achieve the objectives of the entire system (Kim & Kreps, 2020). The researchers adopted six principles that were used as a guide for the analysis. Case studies can rely on data from historical documentation or interviews. Based on the analysis of the available communication by the government, the author made recommendations.
Conclusions from the Research
The authors note that the response to the pandemic showed a breakdown in the system transformation process due to the slow reaction and failure to provide clear information. The lack of open acknowledgment of the seriousness of the virus the government was also viewed as a significant communication issue (Kim & Kreps, 2020). The researchers also indicate that there was a challenge in coordination between countries, which led to an increase in prevalence rates (Kim & Kreps, 2020). Based on the findings, the authors provided several recommendations that would help in strategic government communication when responding to pandemics. One of the recommendations is to involve the public in the pandemic response and planning process. This can be done by creating direct communication channels that help people to air their needs. This ensures that there will be effective communication, which will increase coordination. The article also recommends the creation of a holistic health risk communication system that connects all relevant stakeholders.
Application of the Article
The study analyzes ineffective communication by the United States government during the Covid-19 pandemic. The recommendations provided by the authors will be essential in creating insights on how to solve such a problem. The research shows that ineffective communication during health crises can result in significant losses. The study will be essential in understanding how communication gaps in organizations can be solved. The recommendation for creating a direct line of communication can be applied in companies where there are inefficiencies.
Reference
Kim, D. K. D., & Kreps, G. L. (2020). An analysis of government communication in the United States during the COVID‐19 pandemic: recommendations for effective government health risk communication. World Medical & Health Policy, 12(4), 398-412.