The technological progress of the modern world has changed the whole notion of a workplace for contemporary people. The generation of our grandparents relied mainly on physical labor. Workplaces today are very different. The computerized services are now much more popular. Due to that fact many people today prefer working in offices. This created one of the main contemporary services marketing issues – the lack of professionals needed for physical work.
The article “This Way Up: Mobility in America” by Tamar Jacoby posted on the official website of The Wall Street Journal on 22nd of July this year explores the issues physical laborers in the United States have to face today. The author notes that many people have a calling for physical labor, and this is why they choose not to go to college. Because of this, they experience problems with finding a good and well-paid job or developing a career. Jacoby speaks about the need for good quality training for people that want to start working right after graduating from high school. The author also mentions that the decision to skip college is considered unwise in modern society, which created a social pressure on the school dropouts (Jacoby, par. 6).
The article breaks the myth that without a college diploma, one cannot get a decent job saying that people who never went to college can make very good money pursuing careers as welders, nurses, or franchisers. The article describes the stories of three people that live successful and satisfying lives enjoying their work and having a good income. The United States has developed many professional training programs that, within short terms, prepare workers for careers in various services. Of course, the professionals that went through brief programs are less educated than people that have a bachelor’s degree in the same spheres of knowledge, but they gain the necessary experience by practicing and constant learning through actual work.
This article explores the issue with the employees’ professionalism in the services market. First of all, it is not easy to encourage people to pursue careers related to physical labor. Secondly, for the people that choose to work in services, it is hard to find proper training. Finally, the graduates of short term training courses become available quickly, but they lack professional skills. In order to overcome these issues and establish balance in the services marketing, the experts need to create certain regulations and rules considering the appropriate training for the potential services employees. Besides, it is important to work on changing people’s way of thinking about careers connected to physical labor.
Social opinion stating that college dropouts and less educated people are doomed to be poor is just a stereotype, which is easily proved wrong in Jacoby’s article. One of the most important aspects needed for the services market to grow is the number of people engaged in the development of the services. This is why the article that ruins the myth about the disadvantages of pursuing careers related to physical labor and lack of a college diploma is extremely helpful for the development of services marketing. A crucial function of the article by Tamar Jacoby carries the career promotion. The economy of the United States is based on the development of services marketing; this is why it is highly important to maintain constant growth of this market and attract the attention of potential employees towards it.
To my mind, the article by Tamar Jacoby does not only reflect the importance of the development of services marketing but also touches a serious social aspect of the contemporary world. The author of “This Way Up: Mobility in America” presents the readers with three success stories of people that chose to skip college and start working right away. This article is meant to inspire young people that feel like their calling might not be an office job. Jacoby explains that social ignorance towards some of the careers and occupations creates difficulties for young people that do not want to spend time studying while they could start earning money right after high school. I think that this is a very important part of the contemporary social diversity. People that do not have a degree or a college diploma feel unsupported and judged. Social opinion today influences some of the spheres of services marketing and creates a serious lack of human resources in them. To my mind, career promotion is what will help to solve this problem and to defeat the famous stereotype about some of the jobs. American service-based economy will do much better once the society of this country stops rolling its eyes to the college dropouts and provide them with proper professional training for the jobs they choose to do so that one day these jobs could become people’s careers. It is important that the citizens of this country know that welding can be paid better than an office job.
Works Cited
Jacoby, Tamar. This Way Up: Mobility in America. 2014. Web.