Lawn Care Company was a considerable competitor in the market with high quality products. The company had highly qualified personnel working for it. This talented staff ensured that the company’s products were of high quality. The company dealt with the production of grass and fertilizers. With that quality, the company accrued a large demand for its products. However, there was confusion or problem with Lawn’s strategic planning. The incepted plan relied majorly on the quality of the products. The experts counterchecked all products to ascertain their quality before releasing them for sale. Practically, these types of products only appeal to customers in parks and golf courses that can afford their cost. There are some markets that do not consider the difference in quality, and are likely to show less interest in that product basing on quality alone. In actuality, the company only factored quality and neglected all other factors which would have proved substantial in improving its sales.
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The company showed incomplete value chain design. The customers were supplied with the best quality of products including fertilizers. However, the company was not compelled to provide fertilizer application for customers according required levels. This led to the customers having to employ local contractors to do the application. These contractors had incorrect application that later caused pollution.
This problem extends to affect the customer benefit package as the customers did not get optimum performance from the purchase of Lawn’s products. Customers spent more money buying the high quality fertilizer, spend other cash for application and still suffered pollution. In the end, the customers were not given actual value for their money. Carrying out the application process would complete the chain of distribution. It would be an advantage to both the company and the customer.
The company showed a lack of commitment in its vision especially in serving customers. It had scanty ideas on making a better approach to many customers. The company relied on a niche market comprising of parks and golf courses. More sales are achieved if the numbers of customers are many; therefore, focusing only on parks and golf courses, was not the best for Lawn. The society is diverse and, therefore, producing for a small section of it may not work in a real situation. Also, their vision to maintain these customers was not well structure since all it cared for was a signature to prove that a deliver was done. This is evident with the loss the customer had to incur from the pollution cause by lawn’s fertilizer.
There was a problem in customer post services in relation to this company. The company’s don’t care attitude about what the customer would do with the fertilizer and how he will apply it lead to losses. This was a disappointment to customers that had trusted the company’s so called quality product. The customers may not have had expertise in fertilizer application, and they ended up in a mess.
In addition to this, Lawn’s inability to develop reliable and strong customer relations is a serious mistake to its strategy. The company’s inability to deal with residential customers is a remarkably clear indication or evidence that their customer relations were poor. It was because of this reason that Lawn lost several customers to their competitors that showed interest in the customer despite charging this service highly.