Source
The chosen advert is a funny one by the Beijing times published in July of 2009. The product being advertised is the Ephone 900 that is an internet mobile device made by the Ephone company- a Chinese mobile phone maker. The advert was also published in a number of magazines and newspapers including the Monthly Magazines and brochures produced by the company. However, the source of the advert referenced in this article is the Beijing Times.
Formal Analysis
In the advert, the artist uses the element of space to illustrate the background thus indicating to the viewer the probable setting of the image. The space in the middle ground is used to show the item being advertised. It contains the main message of the advert. The use of color is remarkable in the advert. However, the creator uses analogous colors to create an impression of the jungle. The texture implied in the advert is mainly rough thus emphasizing the jungle.
The use of lines in the advert is to bring out the product being advertised, the jungle, and the snake, which are supposed to make the advert hilarious and easy to understand. The artist uses the element of value to create an interphase between light and bright background of the image, which represents the jungle to the black foreground where the product is located. This strategy creates a transition in the image from threat to the product.
The element of shape is utilized in the advert. In fact, it can be described as realistic and biomorphic. In the advert, the elements described are used in different ways in an attempt to depict a number of principles utilized by the artist. Formal balance of the elements is prominent in the advert. To indicate the size of the snake and therefore the danger, the artist uses the principle of pattern where he repeats the markings on the snake. Another principle is emphasis, which is also used to emphasize the potential danger and the speed feature of phone model.
Interpretation
The advert was commonly known as the Ephone900 (snakebite advertisement) that features the hand of an individual who is supposedly in a jungle in danger of being bitten by a dangerous looking snake. The person chooses to search the internet for help on how to dodge the snakebite. This strategy is supposed to imply the speed of the internet phone. The target audience is the youth.
Consequently, the internet savvy individuals who use the internet more frequently based on their desire to have a faster working one. The text on the advert indicates the brand name and hence a component of the main message. The text corresponds to the image in that it emphasizes the message. Besides, it is necessary in the completeness of the information to be shared. The image characterizes the mobile device as an exceptionally fast gadget in terms of internet access.
Evaluation
The main goal of the advert is to market the mobile device by the company as the fastest internet phone available, as it is depicted to be instant in web access and hence the achievement of its goal. The main audiences who are the internet users are effectively reached through the advert, as it is easy for them to associate with it. The humor works for the advert though the unrealistic nature it suggests may not work for it.
Source: (Nalwalker Para. 1)
Works Cited
Nalwalker, Michael. Ephone v900 Mobile Telephone. Fast Internet Access when and Where you need it, 2009. Web. https://www.adsoftheworld.com/media/print/ephone_snakebite