Introduction
Ethical and legal concerns have been reviewed, and we must first address data privacy and collection issues. Loyalty data requires details such as a home address, age, and birthday to sign up, and this can cause a security breach. Proposed marketing as sales initiatives need high school students who may be under 18 years old. The company needs to comply fully with the law regarding these young people and ensure none enters into a contract without parents’ or guardians’ consent.
Discussion
The second ethical issue relates to collecting and using the customer’s data. This ethical issue directly relates to the legal concern of data privacy and collection. The organization needs to design the program only to need the customers to provide minimum data amounts to sign up. The company needs to be open and clear on what data is needed, disclosure of the information, and its purpose.
My recommendation to resolve and tackle these issues will be for the sales and marketing team to meet and analyze the minimum information required to ensure the program’s effectiveness. Information provided by customers should only be for meeting their demands (Hand, 2018). Risk assessment around the collection of personal data should be done to identify potential risks. The company may need to develop a new family loyalty membership to address concerns regarding collecting personal information from children under 18. The family membership idea will allow consenting guardians or parents to sign up with options to add children. No requirements for children’s information would be needed to accept the name. Additionally, new policies must be developed to ensure full compliance with privacy laws.
Conclusion
In conclusion, overcoming the identified ethical and legal issues may be successful by implementing recommendations and changes outlined in this memo.
Reference
Hand, D. J. (2018). Aspects of data ethics in a changing world: Where are we now?Big Data, 6(3), 176-190. Web.