Cho, V., & Lam, W. (2020). The power of LinkedIn: How LinkedIn enables professionals to leave their organizations for professional advancement. Internet Research, 31(1), 262–286. Web.
This article discusses the history and overall effectiveness of the LinkedIn social network in terms of career building. The creation of professional networks and the profitability provided by its popularity and high reputation are emphasized. However, the authors assess the ability of this network in an international format and focus their attention on the preference for work experience and over-registered employees. The authors’ doctorate in marketing and management makes this article as informative as possible and provides information for further analysis.
Davis, J., Wolff, H.-G., Forret, M. L., & Sullivan, S. E. (2020). Networking via LinkedIn: An examination of usage and career benefits. Journal of Vocational Behavior, 118(103396), 103396. Web.
The authors consider the use of such sites specifically as career search tools. The focus is on career orientation and networking opportunities for job seekers. There is also no regional concentration in this source, but it implies career advantages for job seekers due to the full focus on job search using this online aggregator. Moreover, networking in this format is positioned by the authors as part of the job search solution for introverts.
Elia, M. (2021). Effectiveness of career services on students transition from university to work in Egypt [Master’s thesis, American University in Cairo]. Web.
In this thesis, the master examines radical job search options and the effectiveness of these methods in Egypt and Cairo. Particular attention is paid to online resumes, and social media as a job search tool is considered. Additionally, it is noted that career centers at private universities usually offer consulting services and assistance in creating a LinkedIn account and then reviewing it. This functionality promotes the development of the student’s career aspirations and can contribute to his effective orientation after graduation.
Habets, O., Van der Heijden, B., Ramzy, O., Stoffers, J., & Peters, P. (2021). Employable through social media: An intervention study. Sustainability, 13(9), 5093. Web.
The study is based on technological reasoning about professional development, focusing on the use of social media, especially LinkedIn, to demonstrate one’s own professional development. This work has no specific connection to Cairo but examines the results of surveys of a large number of graduates of various majors and their attitudes toward the question. Thanks to this study, it is possible to determine the level of willingness to use digital opportunities to expand job search and to see a slight increase in their number. Moreover, the effectiveness of social networks for graduates is recognized exclusively in the search format for the highest-paid professionals or managerial positions, and why their popularity is low among recent graduates.
Pepe, T. (2019). Blogging from Egypt: Digital literature, 2005-2016. Edinburgh University Press.
This book includes a compilation and distillation of information from various sources within the country while focusing on the English-speaking part of Egypt’s digital life. In the context of a wide-ranging study, the general sense of how social networks function through concrete examples is examined, and the most relevant topics are given for reflection. These include the digital job search, which has received many new opportunities with the emergence of virtual social networks. Even though this topic is not the main one in the book, it is weighty and makes readers think about its growing importance.
Yu, Y., Saint-Jacques, G., & Matsiras, P. (2021). How to build an effective professional network on linkedin: Some data-driven insights. SSRN Electronic Journal. Web.
This article explores how to build an effective professional network on LinkedIn. Despite the peculiarities and challenges of the current registrations on the site, the focus is on the opportunities for entrepreneurs and job seekers. This source does not focus on Cairo but provides enough universal information and statistics to formulate one’s own opinion on the relevance of job searching in specific industries. Group membership is identified as a necessary factor for increasing one’s chances of getting a better job in a social environment. Moreover, statistical analysis is conducted, and the probability of getting a job through social networking among potential job seekers is evaluated.