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How to Make a Right Decision
A properly chosen sales campaign is a good way to make a push for promoting more sales and attracting more attention to particular services within a short period of time. Among a variety of recent sales campaigns offered by American hotels, it is not an easy task to choose the best or the most effective as each of them has its own peculiarities, strong and weak points.
The decision to choose the Loews Don CeSar Hotel and its sales campaign based on the cooperation with Sprout TM is made because of two simple reasons: first, the hotel does not try to amaze its consumers and prove its worth by means of some unknown strategies and ideas, but focuses on simple still very crucial factors like family relations and the needs to have safe and appropriate conditions for travelling with kids, and second, the chosen sales campaign shows that “old schools” may be effective indeed in case they are properly introduced and implemented.
A Sales Campaign That Really Matters
The issue of family relations remains to be crucial for a long period of time. It does not matter how successful the technological progress is or what kind of population needs are defined. A family is something that cannot be changed or improved. Still, there are always some possibilities to improve the conditions of travelling and having rest with families.
The chosen sales campaign offered by the Loews Don CeSar Hotel informs that family travel may become easier with the Dream Stay package (“Sprout Dream Stay Package for Families” para 1).
The peculiar feature of this campaign is the possibility for children under five get a number of discounts and gifts to be satisfied in a trip. What can be more enjoyable for children except interesting toys gifted by Sprout TM?! Of course, a free access to food! Parents should also enjoy the last fact as the possibility to get something for free is always appreciated.
Advertising and Marketing Join Hands
It is not always possible for huge families to find appropriate and profitable conditions for resting. Still, a need to stay in a hotel may appear any time. The Loews Don CeSar Hotel is aware of such needs of population and tries to think over interesting propositions all the time.
The current sales campaign is a good chance for Sprout TM to remind about itself and inform parents about the services available for their children with the company. On the one hand, the Loews Don CeSar Hotel gets a reliable stakeholder, and, on the other hand, Sprout TM gets a chance to be introduced to new families.
Old Rules and New Opportunities
However, someone may think that the idea to use the same methods and promote family discounts is not new and may become a total failure. People are eager to learn something new and unexpected and try the things they have never heard about before. Still, a hotel is a place where confidence and trust should take the leading positions. So, which side is correct? Novelty or confidence?
The campaign offered by the Loews Don CeSar Hotel is a good chance to check whether its decision is right or not. Is it really necessary to focus on novelties and unknown devices to succeed in marketing? Can the experience of the Loews Don CeSar Hotel serve as a good example of how old traditions and the respect to family relations may help to succeed in advertising?
Blakeslee, Ronald. “The Don CeSar Hotel-A History.” Paradise News.Web.
“Sprout Dream Stay Package for Families.” Loews Hotel Resorts: Special Offers 2015. Web.