Strategic Management Process
The information which can be found on the website of Mixcloud can throw light on the possible strategic management process in this company. It is possible to illustrate it with the help of such a tool as SWOT analysis. The results can be presented in table format.
This SWOT analysis is based on the data which is available on the website of this company. To a great extent, it can be described as a start-up business that attempts to market its products to a wide audience. Moreover, their clients may represent different ages, values, and lifestyles. These are the main aspects that can be identified. They are critical for understanding the strategies of this company and the problems that it can face in the future.
The corporate strategy adopted by the company
One can say that this business pursues the so-called growth strategy at the given moment. In particular, they have choosen the concentration approach which means that they want to attract a greater number of clients who may be willing to use current products of Mixcloud (Corporate and Functional Strategies 2012).
However, they do not offer a wide range of software solutions. This is one of the issues that can be singled out. At present, the degree of their success cannot be accurately determined, because they do not publish any financial data.
Nevertheless, by searching information about Mixcloud on the Internet, one can see there are many search queries related to this business and its products. Therefore, one can say that this organization is familiar to many potential clients. Overall, this business pursues the concentration strategy because they do not have sufficient resources to develop and introduce new products very rapidly. Thus, they need to promote existing software solutions.
Problems that may be encountered by this organization
This organization may encounter several problems in the future. First of all, similar software solutions and it will be difficult for Mixcloud to retain its competitive edge. Moreover, there are many Internet radio stations and some of them enjoy significant popularity. So, one should not forget about the threat of substitute products (Kurtyka 2012).
Additionally, this business operates in the industry which is extremely competitive. In fact, Mixcloud operates in an environment in which new technologies can change the functioning of businesses. These are the main challenges that cannot be disregarded.
References
Corporate and Functional Strategies 2012. Web.
Mixcloud 2013, What is Mixcloud?. Web.
Kurtyka, J 2012, The Forces that Make and Break Success. Web.