Marketing Strategy Factors
Consumer Behavior
One of the most important ideas that have to be considered when talking about Irish consumers expecting to purchase a car is that they often visit garage forecourts. It helps potential customers access several sources of information that might aid them in terms of making the final decision. Even though it mostly relates to older customers, their younger counterparts also seek forecourt assistance (Mulholland et al., 2018). At the same time, the organization should keep up with online sources of information to ensure that the majority of information stays up-to-date and represents the company. It is an exceptionally popular activity for younger Irish consumers to look at various cars online and go through different forums and videos, trying to find the most suitable option. The core factors to consider when analyzing consumer behaviors are mechanical reliability and the overall price of the vehicle. Also, the organization should carefully set up its interest rates in order to attract more buyers.
Communication Style
In terms of communication style, the organization should establish a balanced strategy that would provide potential Irish consumers with enough information regarding financial well-being outcomes. The message should be conveyed in a day-to-day manner in order to ensure that the customers’ savings can be converted into purchases over time (Shen, 2021). The motivation to save money should be considered the primary reason why a careful communication style should be picked by the organization. Knowing that spending habits are not extreme among Irish consumers, it should be vital for the organization to set up communication channels where the demand is created through an increased value of the proposed product. All messages have to be carefully proofread to represent a conservative organization that expects to contribute in a positive manner to local communities. Customers should be encouraged to spend money in order to spark economic growth in the region and overcome the increasing sense of uncertainty. An emotional connection should be established through the brand image in order to reap the biggest benefits.
Human Resources and Organizational Strategy Factors
Legal Consideration
It can be stated that Ireland is one of the most attractive countries for expansion due to its unique approach to delimiting international partnerships. The government is crucially focused on inward investments that could make it possible for the country to establish as many partnerships as possible. For example, one of the best advantages that has to be reckoned with is a favorable tax rate and rather flexible employee legislation (O’Sullivan et al., 2021). With this information in mind, the organization could focus on the deployment of large investments that could allow for a smoother transition of American vehicles to a European country. Another crucial legal consideration to keep in mind is Brexit, as it created even more opportunities for Ireland to establish effective business partnerships with other overseas countries. Therefore, access to the whole European market could be established through the interface of Irish ports and local partnerships. On a long-term scale, it could contribute to the deployment of new legislation in the area of mergers and acquisitions.
Ethical Consideration
There shall be no issues related to ethics upon establishing the bridge between the US-based headquarters and Irish partners. One of the fundamental principles that make American and Irish markets so similar is attention being paid to employee integrity. Nevertheless, the organization should be rather careful due to the fact that Irish employers are not as prominent as other European countries in terms of penalizing unethical behaviors (Jannat et al., 2022). While the majority of employees tend to behave with integrity, there is also a percentage of workers who breach policies regularly but keep their jobs because of the roles they play within their organizations. In order to achieve successful market expansion, the organization should make sure that fraud and corruption are mitigated in advance. The board of the organization and the given Irish partners should join efforts to hold people accountable and establish respective training to ensure that no significant violations take place. Thus, employee awareness is the key obstacle to establishing an ethical organization overseas.
Employee Management
There are two particular strategies that have to be utilized to ensure that employee management will remain in line with the expansion initiative. First of all, the company will have to cope with organizational culture and its pressure on existing workers. It is going to be vital for the team to set up high standards of behavior and performance to prevent employee-related issues in the future. Even though some Irish employees are discontented by the fact that they have to follow the administration’s orders, the organization will have to avoid setting unrealistic deadlines in the first place. On the other hand, misconduct and various inappropriate behaviors could damage the company’s image, so it is fundamental for the organization to expand while providing workers with the opportunity to provide 360-degree feedback. It is going to help employees exercise their concerns regarding working conditions and contribute to an environment where they are respected and rewarded. Consequently, it could become an advantage for the process of expansion if the American administration averted any kind of retaliation in response to the feedback provided.
Corporate Social Responsibility Strategy Factors
Research and Development
There are quite a few supportive mechanisms that can be utilized to contribute to the expansion of the organization overseas. For instance, there are business incubation facilities that can help companies test their initiatives prior to deployment and help entrepreneurs operate more quicker within a proactive environment (O’Neill et al., 2019). The research and development activities in the territory of Ireland are innovative enough to be considered consistently evolving and creating more jobs for locals and immigrants. As a representative of a high-growth economy, the US-based organization could become a catalyst for local socioeconomic growth, where the whole Irish business ecosystem could be transformed via ambitious crossover projects. For instance, the organization could join forces with a local company to create a viable international link and focus on the promotion of different values.
Sustainability
Ultimately, the concept of sustainability has to be viewed through the prism of a post-pandemic business environment where organizations have to prioritize sustainable solutions over profits. Evidently, inflation and a complex economic climate are going to affect the Irish business and generate more concerns for the US-based organization. Nevertheless, sustainability could be addressed to ensure that climate-related questions are answered quickly, with no need to put a strain on the corporate budget. For instance, Cugurullo et al. (2021) note that reduced carbon emissions are crucial for businesses worldwide because they might generate new manufacturing standards while also altering the ways in which talent can be attracted and retained in the industry. Irish sustainability agenda is in line with the original American intent, so it is crucial to keep the momentum and invest even more resources in reasonable technical controls and boost the credibility of the US-based organization looking to expand.
References
Cugurullo, F., Acheampong, R. A., Gueriau, M., & Dusparic, I. (2021). The transition to autonomous cars, the redesign of cities, and the future of urban sustainability. Urban Geography, 42(6), 833-859. Web.
Jannat, T., Alam, S. S., Ho, Y. H., Omar, N. A., & Lin, C. Y. (2022). Can corporate ethics programs reduce unethical behavior? Threat appraisal or coping appraisal. Journal of Business Ethics, 176(1), 37-53. Web.
Mulholland, E., Tattini, J., Ramea, K., Yang, C., & Gallachóir, B. P. Ó. (2018). The cost of electrifying private transport – evidence from an empirical consumer choice model of Ireland and Denmark. Transportation Research Part D: Transport and Environment, 62, 584-603. Web.
O’Neill, E., Moore, D., Kelleher, L., & Brereton, F. (2019). Barriers to electric vehicle uptake in Ireland: Perspectives of car-dealers and policy-makers. Case Studies on Transport Policy, 7(1), 118-127. Web.
O’Sullivan, M., Lavelle, J., Turner, T., McMahon, J., Murphy, C., Ryan, L., & Gunnigle, P. (2021). Employer-led flexibility, working time uncertainty, and trade union responses: The case of academics, teachers and school secretaries in Ireland. Journal of Industrial Relations, 63(1), 49-72. Web.
Shen, Z. (2021). A persuasive eWOM model for increasing consumer engagement on social media: Evidence from Irish fashion micro-influencers. Journal of Research in Interactive Marketing, 15(2), 181-199. Web.