Home > Free Essays > Business > Managerial Duties > Marketing Managers: Job Analysis
2 min
Cite This

Marketing Managers: Job Analysis Essay

StarStarStarStarStar

Job description of a marketing manager

Marketing managers play a vital part in organization by organizing and analyzing market research and survey. They also have to observe the consumers demands, sales, products and services delivered. Moreover, they should assist the organization to make new products and services using research, customer feedback, and other appropriate methods for collecting information. Additionally, they have to identify and implement communication strategies like advertising campaigns to draw more consumers.

Experienced marketing managers ought to recognize target markets and struggle to deliver a message to a certain group (Hartley, 1999). Furthermore, they ought to prepare marketing plans, including budgets and improvement information. They also have to make decisions about pricing and analysis of customers’ feedback about their satisfaction. A marketing manager is accountable to the CEO of the company.

Job specification

For one to qualify to be a marketing manager, they ought to have familiarity in supervising and managing of professional staff. One should also have “a bachelor’s degree in marketing or related field, and masters in business or marketing” is an added benefit. Moreover, person should show capacity to enhance outputs and constantly advance methods and departmental involvement (Hartley, 1999). Furthermore, for one to qualify to be a marketing manager he should be able to communicate with consumers efficiently. Investigation and evaluation skills are also vital in marketing management.

Interview Questions

  • Give an instance of a marketing brief you made for a latest marketing program.
    • Innovativeness
  • Talk about a marketing project in which required directing and handling dissimilar team of people to accomplish goals.
    • Team leadership skills
  • Describe of how you have managed a tight budget to achieve a marketing activity.
    • knowledge in budgeting
  • Give an example of how you have effectively used online marketing systems.
    • Advertising and marketing knowledge
  • Describe a marketing plan that you finished on time under budget.
    • Time management skills
  • Describe a situation in which innovation was required.
    • Creativity
  • Name the major problems a marketing manager encounter today.
    • Market knowledge
  • With your minimal knowledge concerning the company, make recommendations for change
    • Knowledge about the company
  • Name the essential things to consider, when influencing consumers choices.
    • Skills for understanding peoples’ behaviors
  • How would one ensure they accomplish the foremost objectives?
    • planning and administration skills

The recruiting method and rationale

I would use external recruitment method because this method involves employing new people in the company. This is advantageous because external employees give new ideas to the company. Furthermore, the method will enable many people to apply and so there will be larger number of workers from which to find the best candidate.

References

Hartley, D. (1999). Job Analysis at the Speed of Reality. Massachusetts, MA: Human Resource Development.

This essay on Marketing Managers: Job Analysis was written and submitted by your fellow student. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly.
Removal Request
If you are the copyright owner of this paper and no longer wish to have your work published on IvyPanda.
Request the removal

Need a custom Essay sample written from scratch by
professional specifically for you?

Writer online avatar
Writer online avatar
Writer online avatar
Writer online avatar
Writer online avatar
Writer online avatar
Writer online avatar
Writer online avatar
Writer online avatar
Writer online avatar
Writer online avatar
Writer online avatar

certified writers online

Cite This paper

Select a referencing style:

Reference

IvyPanda. (2021, February 16). Marketing Managers: Job Analysis. Retrieved from https://ivypanda.com/essays/marketing-managers-job-analysis/

Work Cited

"Marketing Managers: Job Analysis." IvyPanda, 16 Feb. 2021, ivypanda.com/essays/marketing-managers-job-analysis/.

1. IvyPanda. "Marketing Managers: Job Analysis." February 16, 2021. https://ivypanda.com/essays/marketing-managers-job-analysis/.


Bibliography


IvyPanda. "Marketing Managers: Job Analysis." February 16, 2021. https://ivypanda.com/essays/marketing-managers-job-analysis/.

References

IvyPanda. 2021. "Marketing Managers: Job Analysis." February 16, 2021. https://ivypanda.com/essays/marketing-managers-job-analysis/.

References

IvyPanda. (2021) 'Marketing Managers: Job Analysis'. 16 February.

More related papers
Psst... Stuck with your
assignment? 😱
Hellen
Online
Psst... Stuck with your assignment? 😱
Do you need an essay to be done?
What type of assignment 📝 do you need?
How many pages (words) do you need? Let's see if we can help you!