Introduction
Marketing plan is essential for companies or enterprises in order to reach their clients and establish a strong base of customers. It describes the strategies, which an organization intends to use to retain and attract customers (Berkowitz 127). Therefore, marketing plan is significant for success of an organization.
It is therefore, paramount for organizations to develop effective marketing plan. This helps in management and operational plans for the organization. In addition, marketing plan assists organization to accomplish the set goal. This report devises budget of one of products of Legacy Village and evaluates outcomes to measure the effectiveness of marketing plan.
Legacy Village is located in Layton. It a serene and convenient place that offers services such as retirement living, assisted living, rehabilitation, and memory care. Retirement living enables clients to interact with each other comfortably through learning and leisure activities. Assisted living entails providing services for senior people who are unable to manage themselves. However, these people do not require comprehensive and intensive daily medical care.
Memory care encompasses total management and assistance of senior people. Professionals in memory care help clients in grooming, bathing, and eating. Finally, rehabilitation at Legacy Village offers services such as recovery from surgical operations, strokes, injuries, or orthopedic cases of hospitalization (Legacy Village 1).
Legacy Village is extremely essential for helping seniors who have some disabilities as well as those in the recovery process. It is therefore significant for this organization to develop a marketing plan that enables it to achieve its goals. The following table indicates budget estimates for the retirement living. This is one of the products, which Legacy Village offers to its esteemed customers. The budget shows the costs of services such as an advertisement in both print and electronic media.
Table of Cost Estimates for Retirement Living at Legacy Village of Layton
Methods to Evaluate outcomes of Marketing Plan on Retirement Living
It is highly prudent for Legacy Village to devise a method that evaluates the outcome of the marketing plan for retirement living. This is because evaluation of the plan is tremendously significant in establishing whether the organization has accomplished its set goals and objectives (Berkowitz 200).
This therefore means that the marketing plan should give tangible results for the success of Legacy Village. Some of the ways that the health organization in question can use include, bottom up approach, negotiated approach, and objectives approach.
Bottom-up approach entails getting feedback from the consumers of the retirement living service. This will help the management at Legacy Village to have deeper knowledge of the demands of their customers. On top of this, organization will improve the quality of its services hence satisfaction to the customers.
Negotiated approach is a method that encompasses collecting comments from a big number of people. This will assist Legacy Village elicit and attract potential customers to use their products. This organization can create a strong database, which will enable current and potential customers to post their feedback.
A third method, which is sound for evaluation entails objective approach. The organization in question can use statistical data such as records and surveys (Berkowitz 195). This therefore calls the organization to keep the data of any transaction and activities safely. The three ways of evaluation, which this report has highlighted can benefit the Legacy Village in their mission to care for seniors.
Work Cited
Berkowitz, Eric. Essentials of Health Care Marketing. New York: Aspen publishers, 2011. Print.
Legacy Village. Legacy Village, Layton. Web. https://www.legacyretire.com/