Home > Free Essays > Business > Marketing > Marketing Promotion in the Hotel Business
Rate

Marketing Promotion in the Hotel Business Report (Assessment)

Exclusively available on IvyPanda Available only on IvyPanda
Updated: Jun 8th, 2021

The purpose of a marketing promotion is to raise awareness about the services of a hotel in question. It should be noted that the specifics of the hotel business imply the need to build a relationship with customers by establishing trust. In this way, the prospective visitors become aware of the services and specific details that differentiate a particular hotel form its competitors in the same area.

In addition, people who booked a room may return to this hotel in the future or recommend it to friends, which will increase sales as well. Thus, although this particular campaign did not increase the revenue from room sales significantly, it was a good investment.

It should be noted, however, that the success or failure of a particular promotion also depends on a specific target set by business owners. For instance, if a hotel wants to increase sales in a low season by using advertisements, then this campaign can be regarded as a bad investment. It is because although the hotel improved its cash flow and was able to sell more services, the specific target was not reached.

The viability of marketing experiments carried out by hotels depends on the specific approaches and tools used to measure the outcomes. In general, I think that hotels should use marketing experiments to attract new customers and establish a better relationship with existing visitors. It is because if a hotel chooses to avoid this approach, the risk of losing clients and revenue is high, especially for low season periods. Surveys should be used to assess the success of particular strategies. For instance, the visitors can be asked to fill out a simple form that would help understand how they choose a specific place. Overall, marketing is critical for hotels because it helps them remain competitive and gain new clients.

This assessment on Marketing Promotion in the Hotel Business was written and submitted by your fellow student. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly.
Removal Request
If you are the copyright owner of this paper and no longer wish to have your work published on IvyPanda.
Request the removal

Need a custom Assessment sample written from scratch by
professional specifically for you?

Writer online avatar
Writer online avatar
Writer online avatar
Writer online avatar
Writer online avatar
Writer online avatar
Writer online avatar
Writer online avatar
Writer online avatar
Writer online avatar
Writer online avatar
Writer online avatar

certified writers online

Cite This paper

Select a referencing style:

Reference

IvyPanda. (2021, June 8). Marketing Promotion in the Hotel Business. Retrieved from https://ivypanda.com/essays/marketing-promotion-in-the-hotel-business/

Work Cited

"Marketing Promotion in the Hotel Business." IvyPanda, 8 June 2021, ivypanda.com/essays/marketing-promotion-in-the-hotel-business/.

1. IvyPanda. "Marketing Promotion in the Hotel Business." June 8, 2021. https://ivypanda.com/essays/marketing-promotion-in-the-hotel-business/.


Bibliography


IvyPanda. "Marketing Promotion in the Hotel Business." June 8, 2021. https://ivypanda.com/essays/marketing-promotion-in-the-hotel-business/.

References

IvyPanda. 2021. "Marketing Promotion in the Hotel Business." June 8, 2021. https://ivypanda.com/essays/marketing-promotion-in-the-hotel-business/.

References

IvyPanda. (2021) 'Marketing Promotion in the Hotel Business'. 8 June.

More related papers
Psst... Stuck with your
assignment? 😱
Hellen
Online
Psst... Stuck with your assignment? 😱
Do you need an essay to be done?
What type of assignment 📝 do you need?
How many pages (words) do you need? Let's see if we can help you!