Marketing Strategy of Coca-Cola Company Essay

Exclusively available on Available only on IvyPanda® Made by Human No AI

Coca-cola Company is the worldwide known company with the highest profits and the widest target audience. To be successful, it uses various online marketing strategies to sustain the appropriate positions.

To attract the customers’ attention and taking into consideration the advantage granted by internet companies, Coca- Cola has created its own official website where the buyer can find all the necessary information. Hence, the front page of the site contains the banner ad that provides the customer with the information about the company and other contact links. Further, the website has e-commerce news settlers where the customers are able to find out the latest events and new products. So, it would be enough to click on the tags to enter the new page.

The Coca-Cola company’s target market is oriented on the various layers of the population all over the world. The slogan “For everyone” proves its strategy. Furthermore, the website comprises many links to contact and everyone has the possibility to subscribe online which is also quite beneficial for the business. The company has numerous channels to communicate with its buyers and to attract a larger target audience.

The site also provides its clients with detailed information about the products. Hence, the customer is presented not only with beverage variety but also with the data about the production technologies such as low-calorie sweeteners and other ingredients used in the product. Moreover, products are also correctly targeted with respect to the children’s policy.

In general, the website is highly available since it has many access channels for everyone to easily visit the site. In addition, the design of the web page is rather attractive that encourages more clients to view it.

Works Cited

The Coca-Cola Company 2006-2009. Web.

More related papers Related Essay Examples
Cite This paper
You're welcome to use this sample in your assignment. Be sure to cite it correctly

Reference

IvyPanda. (2021, November 19). Marketing Strategy of Coca-Cola Company. https://ivypanda.com/essays/marketing-strategy-of-coca-cola-company/

Work Cited

"Marketing Strategy of Coca-Cola Company." IvyPanda, 19 Nov. 2021, ivypanda.com/essays/marketing-strategy-of-coca-cola-company/.

References

IvyPanda. (2021) 'Marketing Strategy of Coca-Cola Company'. 19 November.

References

IvyPanda. 2021. "Marketing Strategy of Coca-Cola Company." November 19, 2021. https://ivypanda.com/essays/marketing-strategy-of-coca-cola-company/.

1. IvyPanda. "Marketing Strategy of Coca-Cola Company." November 19, 2021. https://ivypanda.com/essays/marketing-strategy-of-coca-cola-company/.


Bibliography


IvyPanda. "Marketing Strategy of Coca-Cola Company." November 19, 2021. https://ivypanda.com/essays/marketing-strategy-of-coca-cola-company/.

If, for any reason, you believe that this content should not be published on our website, please request its removal.
Updated:
This academic paper example has been carefully picked, checked and refined by our editorial team.
No AI was involved: only quilified experts contributed.
You are free to use it for the following purposes:
  • To find inspiration for your paper and overcome writer’s block
  • As a source of information (ensure proper referencing)
  • As a template for you assignment
1 / 1