Coca-cola Company is the worldwide known company with the highest profits and the widest target audience. To be successful, it uses various online marketing strategies to sustain the appropriate positions.
To attract the customers’ attention and taking into consideration the advantage granted by internet companies, Coca- Cola has created its own official website where the buyer can find all the necessary information. Hence, the front page of the site contains the banner ad that provides the customer with the information about the company and other contact links. Further, the website has e-commerce news settlers where the customers are able to find out the latest events and new products. So, it would be enough to click on the tags to enter the new page.
The Coca-Cola company’s target market is oriented on the various layers of the population all over the world. The slogan “For everyone” proves its strategy. Furthermore, the website comprises many links to contact and everyone has the possibility to subscribe online which is also quite beneficial for the business. The company has numerous channels to communicate with its buyers and to attract a larger target audience.
The site also provides its clients with detailed information about the products. Hence, the customer is presented not only with beverage variety but also with the data about the production technologies such as low-calorie sweeteners and other ingredients used in the product. Moreover, products are also correctly targeted with respect to the children’s policy.
In general, the website is highly available since it has many access channels for everyone to easily visit the site. In addition, the design of the web page is rather attractive that encourages more clients to view it.
Works Cited
The Coca-Cola Company 2006-2009. Web.