Main Purpose
The main purpose of the business of Mashreq Bank and Dubai Police is to meet the expectations of their shareholders. For instance, the major objective of the bank is lending and borrowing activities for customers. The bank also offers securities such as shares and bonds, and it issues special certificates called Mashreq Millionaire Certificates, as well as credit cards to customers. On the other hand, the bank benefits from interests charged on facilities and services rendered.
Dubai Police has a major mission of enhancing the quality of life in the country. It serves citizens by the constitutional rights to enforce the law and maintain the safety and security of Emiratis.
Internal and external stakeholders
Internal stakeholders of Mashreq Bank include the chairman, directors, departmental heads, functional managers, officers, and other employees while its external stakeholders include retail and corporate consumers, investors, suppliers, central and other commercial banks and the Government of the United Arab Emirates.
Internal stakeholders, such as chairman, directors, departmental heads, and functional managers, among other employees, have greater influences on the decision-making processes of the bank. On the other hand, activities of external stakeholders could also affect operations, growth, and profitability of the bank.
The bank meets the expectations of various stakeholders in different ways. For internal stakeholders and employees, the bank strives to create a greater place to work. Also, it ensures that employees can adopt its corporate values and create unique value propositions for customers in return for motivation, loyalty, and commitment. The bank aims to meet the needs of customers by meeting their banking service needs and creating unique value propositions through products and services. The bank ensures compliance with the law and other regulatory requirements as it aims to meet the government’s regulatory demands. Also, it ensures fair practices, competition, and cooperation with other entities for effective service and product delivery.
The tactics
For employees, the bank strives to establish a favourable working environment through employment policies, compensation, promotion, and other practices that can ensure employee loyalty, commitment, and motivation.
The bank ensures compliance with the law to meet government conditions. For customers, the bank offers banking services by creating unique value propositions, which ensure value for money invested or deposited.
Mashreq Bank cooperates with other banks and promotes fair practices in competition to facilitate the growth of the banking industry in the region.
Conclusion
Both case studies show that organisations have various stakeholders, which they must meet their diverse needs. The bank uses favourable work environment, unique products, services and value proposition, compliance, and fair industry practices to meet diverse interests of all its stakeholders.