Maybelline New York might decide to remove all its advertising from MTV and instead place more advertising in Seventeen magazines. This could be attributed to the following factors present in the market;
First, it could be a cost-cutting measure when considering the response of the advertisement to the sales or the return on investments. If there is a low impact on the market then it would be advisable for them to shift to another method that has a greater impact; in this case, seventeen magazines considering that their target market is the youth.
Secondly, if their target market is composed of a population with the tendency of having reading skills or possess a passion for magazines i.e. seventeen magazines, then it would be best for them to shift from MTV to seventeen magazines.
Thirdly, the advertisements are more presentable than the MTV adverts since there would be a misconception that the brand is for promoting the ills in the society due to the nature of the products adverts because of trendy fashions usually characterized by scanty clothing.
Finally, Maybelline is a trendy brand. So, it is more effective and efficient to advertise in the seventeen magazines as compared to an MTV advert on the television. Magazines offer more and in-depth information about the product than adverts. Since this is a sensitive sector this fact should be considered in the marketing strategies of the company. This will give the audience the information required to enable them to make purchasing choices.