About Us
MC is a virtual corporation based in New Zealand, focused on serving the Oceania region and international market. As a regional company, we seek to fulfil local consumer needs and greatly value the sense of culture combined with a high level of innovation. New Zealand has always presented opportunities for growth and sustainability in the context of a green economy while still uplifting industries such as design and fashion. Our Vision is to provide efficient, recyclable, unique clothes to everyone. The MC mission statement is: “We believe that everyone deserves to have the most suitable fashion, not in the price, not in the model show, but derive from each person’s unique taste and story. We believe that anyone can become their own exclusive designer and create infinite fashion.”
Using the slogan, “Fashion has never been so simple,” MC is a modern, multicultural, and innovative brand that seeks to provide new fashion choices in a sustainable manner while using the latest 3D printing technology. The brand is a combination of ecology and cybertechnology, attempting to position the company and its methods as the new status quo in fashion and shopping for designer clothes.
Furthermore, with the myriad of unique customization and design options, the brand’s products allow the modern consumer to add individuality to their wardrobe. In a global environment where consumers are becoming aware of negative impacts such as child labour and pollution in clothing production from major brands and questioning the sustainability of business models, MC is an intelligent brand which has adapted to modern values. Brand loyalty is based on the relationship with customers and producing sustainable clothing that goes against the unethical concepts in this industry.
MC offers three major products and services. The primary product is an innovative 3D Fiber Printer which can print practically any type of clothing in four different sizes based on input designs and consumer needs. The secondary product to supplement the 3D Fiber Printer is eco-friendly material which the device utilizes. Recycled polyester and other recycled or eco-friendly fabrics are sold to be used for various functions in the printer. Based on the type of clothing or accessory, such as sporting, casual, formal, or “faux leather,” different eco-friendly material is input into the printer. The third offering of the company is the actual service of printing the eco-friendly clothing and delivering it to the customer.
The 3D Printer scans the customers, transferring accurate dimensions and measurements into the digital program, creating a virtual 3D image of the person. Through a mobile application, the customer can then choose clothing to their liking or design their own outfits using premade templates or other people’s designs with a variety of additional paid options available in the process.
The company’s vision, process, and products offer a significant value proposition to our customers. Those who purchase from MC contribute to the growth of the green economy and sustainable business practices. It offers direct support to a company which practices corporate social responsibility and uses ecologically mindful resources, materials, and production processes. Our consumers also receive the value of a high-quality and innovative product and/or service.
The 3D Fiber Printer uses the latest and most innovative technology in combination with futuristic software that provides consumers with an opportunity to visualize their clothing before creating it, further contributing to reduced waste and unnecessary resource utilization. The clothing is stylish and individualized while having the components of recycled materials and being largely biodegradable. MC presents ecological value in its products and initiates synthesis of fashion and environmental awareness for its customers.