In the modern world, cloud computing has reshaped the usage of the web, as well as the storage of data in most companies. Cloud computing is a specialized technology that runs sites such as Facebook and Twitter. Furthermore, the new technology helps in the manipulation of files obtained from Google docs and Gmail.
In the field of information technology, cloud computing would mean a network of computers. These computers are used as service-oriented tools. Their major role is to transmit software and information. Websites can only be displayed in computers and servers.
However, cloud technology is different because it uses information from computers as a collective virtual computer. This means that all applications have the capacity of running independently, without relying on servers or server configurations. In other words, cloud technology allows information to float around freely. This implies that the hardware is not important (Croteau, Hoynes, & Milan, 2012).
The social media, such as Facebook and Twitter, offer people with specific skills that can easily affect the way in which people pass information in organizations and social life. For instance, Facebook offers a micro-blogging UX. This facilitates the redistribution of information, asking of questions and finding knowledge.
Information distribution does not follow any standardized structure in the cloud computing technology. Micro-blogging is a form of technology used in cloud computing, which utilizes the services of CRM. Through CRM technology, an individual or a company can pass updates to other individuals regarding unusual events and actions.
For companies, they are able to circulate configurable real-time updates to treasured customers through Facebook. For information to be displayed to other Facebook users, a number of tools and programming languages are employed. Facebook servers use a LAMP (Linux, Apache, MySQL, and PHP). The most essential tools are the Linux and the Apache.
The two tools are indispensable when it comes to safeguarding the identity of the client. MySQL is a tool that is charged with the responsibility of transferring data from the main server to other users.
For purposes of ensuring that correct language is used, PHP programming technology is often employed. This ensures that the contents are portable. In this regard, the content can be distributed or even transferred to other users.
Critics of cloud computer technology claim that companies exploit customers. This is because customers boost the sales of the company yet they are not paid. For instance, each person is expected to create his Facebook, Twitter, and Google accounts without the help of the company.
This amounts to exploitation because it would be expected that the company open an account for each customer. Companies have free access to labor because customers are employees who are not paid.
However, it is surprising to note that customers are always inconvenienced because they lack privacy. When opening a Facebook account, a customer is supposed to disclose pertinent information, such as age, sex, occupation, and academic qualifications (Miller, 2011).
From the above analysis, it can be observed that cloud computing compromises the privacy of the individual in a number of ways. One of them is that data is made available to the service provider. The service provider is unable to enforce privacy regulations hence any person can access other people’s profiles.
Employees of Facebook Company might be compromised to share private information with individuals who have malicious intentions. In some countries, claims have been made that government officials coerce employees of social media companies to provide critical information related to prominent people.
For instance, advertising companies have always obtained email addresses of potential customers from Facebook Company.
References
Croteau,D.,Hoynes,W.,& Milan, S. (2012). Media/Society: Industries, Images, and Audiences (4th ed.). Los Angeles, CA: Sage.
Miller, D. (2011). Tales from Facebook. New York: Polity.