Marketing strategy of the ipad
The apple’s communication that was used in marketing the iphone and the ipod is the one to be used in marketing the ipad. Apple will market the product in the US in the first three months, and then it will later market it to other countries. After that, it will make price bid whereby the 16 GB ipad without a3G connectivity will cost $ 499.
The 64GB will cost with 3G connectivity will cost $ 829. Six months from its launch, the price of the 64 GB ipad will be$499 and the 32 GB will be $399.
Role of learning and memories theory in developing the marketing strategy
Motivational theories can play a great role in developing the marketing strategy of the ipad. They have been studied by management theorists and sociological psychologists. Among them, are Mc Clelland’s theory and Mc Gregor’s theory of human management and motivation.
In the Mc Clelland’s human motivation theory, it is clearly evident that every human being has three main driving motivators that are achieved through culture and life. They are; need for achievement, affiliation, or power. This motivational theory can be used by Apple to motivate their workers and their customers.
The need for them to achieve their goal in installing the ipad will motivate them to work as a team so that they can implement their marketing strategies. This motivational theory can be used by Apple to motivate their workers and their customers. Mc Gregor’s theory referred to as theory X and Y explains more on how the management style of a team can influence their productivity. The management style is influenced by its assumptions on what motivates a team.
Gregory supported theory Y arguing that it was based on good management practice since the managers understood their workers. This is opposed to theory X, which uses the authoritative style. Apple can use theory Y in their management style so that their workers can be able to market the ipad and meet their strategies (Varey, 2002).
Post purchase process of your target consumer for the ipad
When a consumer is planning to purchase the ipad, they will have to undertake the five stages that are involved when one is planning to buy a new product. These include; problem recognition, information search, alternative evaluation, purchase decision, and the post purchase process.
Post purchase process is the last stage which will be undertaken after the consumer has already purchased the ipad. The apple company has included in its strategy that, six months after launching the ipad in the market, it will reduce the purchase prices of the ipad. The 62GB will cost $ 499 while the 32GB will cost $399.
The consumer targeted understands that once they have the ipad there will be no need of having an iphone and a mac book. This is because, with the ipad only, one can do all the activities done in the iphone and the mac book. The ipad will save the consumer the burden of carrying both the iphone and the mac book.
Marketing is all about working hard to achieve the satisfaction of our customers. We can identify the much we have satisfied our consumers by comparing the actual performance with the expected performance of the product.
This is because if the customers are satisfied by our products, they will market it to others about their positive experience with the new product. Marketers should have different ways of dealing with the customers who are not satisfied; like giving their contacts to them. This will enable them to solve any problems and, thus, retain the customers.
Reference
Varey, R. J. (2002). Marketing communication: principles and practice. London: Routledge.