Background of the Organization
Microsoft is a multinational computer technology company in the United States with numerous branches across the globe (“Microsoft: Facts about Microsoft” par. 1). The core founders of Microsoft Corp are Paul Allen and the renowned Bill Gates. The company has been growing steadily over the years and currently ranks in topmost in the Forbes group among other multinationals within the United States and worldwide (“Microsoft: Facts about Microsoft” par. 1). The company has its headquarters situated in Redmond, around Washington City.
Revenue
From a latest January 2014 international report of the second quarter of December 2013 released by Microsoft Corporation itself, the company managed to record revenue growth of about $24.52 billion (“Microsoft: Facts about Microsoft” par. 2). Its gross margin stood at $16.24 billion, operating income was at $7.97, and net income at $6.56, and the diluted earnings for each share was at $0.78 (“Microsoft: Facts about Microsoft” par 1). From their report, Steve Ballmer, the Chief executive Officer of Microsoft Corporation, explained that their, commercial market segment has grown and outpaced the overall computer software and hardware productions.
Number of Employees
Microsoft is one of the major employers in the world because of its internationalized operations. The company employs approximately 59,197 employees and technicians within the United States alone and over 100 932 employees worldwide (“Microsoft: Facts about Microsoft” par. 6). Male employees working for Microsoft Corporation in the United States are about 44,826 employees, and female employees are roughly 14,371 in number. Over 10,312 are employees under the age of 29 years, while about 22, 610 are employees of the age bracket of 30-39 and about 26, 275 are employees aged above 40 years (“Microsoft: Facts about Microsoft” par. 4).
Market Capitalization
The Microsoft Multinational Corporation is one of the globally renowned multinationals currently ranking among the top ten best companies across the world. The company has an extensive and big market share that economists categorize it under the mega-capitalization group (“Microsoft: Facts about Microsoft” par. 3). From the initial market capitalization value of $234 billion in 2013, the present report of 2014 about market capitalization indicates that the market value of Microsoft Corporation stands at $314 billion (“Microsoft: Facts about Microsoft” par. 1). Microsoft is a capitalist corporation, and this has enabled the company to be among the eight largest multinationals across the world.
Product Line
Microsoft Corporation is a computer technology multinational company that deals with a variety of computer software and hardware systems and related applications and technologies (“Microsoft: Facts about Microsoft” par. 3). The company manufactures, develops, and designs software-licensing programs, sells computer hardware and software, offers computer services and other consumer electronics associated with the computer technology (“Microsoft: Facts about Microsoft” par. 2). Microsoft produces Windows operating system, Microsoft Office software, mobile phone operating systems such as Windows 8 and 7 for Nokia phones, and other online applications, networking services, and hardware devices.
The E-Commerce-customer Perspective
Electronic commerce also commonly known as e-commerce is a modern business strategy where purchasing and selling of products happen through electronic systems, including the Internet and computer networks (“Microsoft: Facts about Microsoft” par. 5). Microsoft rarely carries out online marketing or online selling because consumers normally rely on reliable intermediaries, which access Microsoft products. Customers also disregard its online services, including its help centers that offer little support. In a five-point scale, scores two out of five in the utilization of e-commerce.
The e-Commerce-organization Perspective
In their strategic planning, Microsoft claims to employ modern technologies in producing and marketing of its products across the globe. Their general website name is Microsoft.com or sometimes Microsoft Corporation, but their full range of products does not appear on the websites (“Microsoft: Facts about Microsoft” par. 2). Their websites have concentrated on marketing a few products that seem to have a low market reputation and demand. Windows 7 and 8 are the major operating systems that regularly appear on their website. Marketing nowadays relies on e-commerce and technological.
Work Cited
Microsoft: Facts about Microsoft 2014. Web.