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Mixed methods research in strategic management: Impact and applications Essay (Article)

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Updated: Jan 21st, 2020

Introduction

Mixed methodology study is turning out to be gradually more common approach in various subjects, and it has long been utilized as a concept to provide an improved understanding of study issues.

However, no evaluations have been carried out to determine whether mixed methods study, which may be appropriate and costly, has more impact on strategic management area (Aguinis et al., 2009).

The objective of the article was that of determining whether the utilization of both quantitative and qualitative approaches in one research is an indication of article impact in respect to citation frequency.

Following a thorough investigation of the already published articles, the author found that developments were the key purposes, unlike instead of similar design types were the most popular kind of precedence, and systematic approvals were common (Bryman & Bell, 2003).

This kind of mixed techniques study indicated an increased impact compared to single-method studies. Also, the author found that mixed techniques studies in strategic management were illustrated as most popularly being utilized when the quantitative part is in the service of the key qualitative part (Aguinis et al., 2009).

Study methods

Mixed methodology articles found in Strategic Management Journal were selected. In identifying mixed methodology articles, the author read and analyzed all studies published in Strategic Management periodical between 1980 and 2006.

Content assessment was utilized in transforming raw quantitative data from interview into groups.

In testing the comparative influence of mixed methodology study, a control sample of single-method studies was developed utilizing a matched-set model (Molina-Azorin, 2010).

Statistical results

The average citation frequency for the 165 mixed-techniques journals was 59.1, and the mean count of entire citation for the control sample was 37.1.

The outcomes indicate significant variations between control sample and the mixed methodology journals (t-value of 2.897 and p-value of 0.004). Generally, mixed methodology researches appeared, generally, to be more prominent journals (Molina-Azorin, 2010).

Discussion

In his article, Molina-Azorin explored the impact of mixed techniques journals based on citations. However, even though a citation frequency is broadly utilized as an indication of journal impact, it is far from ideal.

A journal citation may not at all times indicate exchange of skills or scholarly gratitude but may, for instance, be not relevant or forced through a calculated consideration, for example, referring to potential reviewers (Molina-Azorin, 2010).

Basically, honesty and originality as far as strategic leadership area is concerned needs a better understanding of the various study techniques.

Key findings

The main finding of the article was that mixed techniques studies have a better impact compared to one-method articles.

Additionally, content assessments of the mixed techniques studies discussed in the article show that there are various kinds of articles built on numerous features such as objective, preference, adoption, and structure.

Variations in these principles based on each feature did not result to any variation as far as article acceptance is concerned (Molina-Azorin, 2010, p. 49).

Study contribution

Mixed methodology study may play a significant part in the utilization of various techniques. Advancing our understanding regarding the application and key features of such kind of study may encourage growth as far as strategic leadership study is concerned (Molina-Azorin, 2010, p. 50).

Future direction

Regarding trends for future study, the author recommended that similar evaluation need to be in addition conducted in other management areas.

In particular, a research as to whether the impact and features considered in mixed techniques are related in other managerial areas and precise articles, for example, contrasting micro-based articles with macro-based or broad-oriented articles (Molina-Azorin, 2010).

References

Aguinis, H., Pierce, C., Bosco, F., & Muslin, I. (2009). First decade of organizational research methods: Trends in design, measurement, and data-analysis topics. Organizational Research Methods, 12(1), 69-112.

Bryman, A., & Bell, E. (2003). Business research methods. Oxford, UK: Oxford University Press.

Molina-Azorin, J. (2010). Mixed methods research in strategic management: Impact and applications. Organizational Research Methods, 15(1), 33-56.

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IvyPanda. (2020) 'Mixed methods research in strategic management: Impact and applications'. 21 January.

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