Idea Introduction
The entrepreneur’s idea is to introduce a motorbike delivery service to all residents in inner city Bradford who are too busy to do their weekly shopping. Residents in Bradford come from diverse backgrounds, which means they are often required to shop at more than one place. For example, the Asian/European population of Bradford cannot buy all their cultural products from Aldi, Tesco, or Asda and, therefore, require an extra trip to their local supermarket.
A high number of residents live below the poverty line, too. This service will allow them to hire a motorbike rider who can shop at a maximum of 3 supermarkets for them, i.e., Farmfoods, Aldi, and Al-Halal / Euromarket – so they can get the range of products they require and within their budget. They pay a premium for the delivery, but this means it saves them time, fuel, and travel expenses. The main saving is time, especially for those who have children or work long hours or unsociable hours. Moreover, once one has used a driver, they can ask for the same driver again and have a set day of when their next delivery is due.
Because of the rising economy and rivalry, communications between businesses have gotten closer and more frequent. The secret to the success of a supply chain is typically how to move goods, money, and information through its phases as rapidly as possible. Small things, particularly vital documents, invoices, and gifts, frequently need to be delivered in a hurry in urban areas where parking is few and traffic is crowded. Due to the limited parking area, such a duty could be better for standard four-wheel vehicles.
Those working on motorcycles are far more likely to be injured than motorcycle riders. Of all road users in Great Britain, motorcycle riders have the highest fatality rate per billion passenger miles (Christie and Ward, 2023; Turner and Gianiodis, 2018). One can seek employment using an app or by working for a restaurant. It is crucial to determine whether the business model under which riders operate affects their perception of danger or if this is only connected to the risks associated with delivering meals by motorbike. Compared to employed riders, gig workers were noticeably more likely to admit that their phone was a distraction, that they broke traffic laws by speeding and running red lights, and, consequently, that they had more points on their licenses.
On-time delivery, exceptional customer care, and the best rates are all potential advantages of the goods and services. Among the success factors for motorcycle delivery services are:
- Professional Conduct.
- Reasonable price.
- Offering our consumers convenient delivery times
- Skilled, trustworthy, and polite driver
- Reasonable pricing.
SWOT Analysis
Table 1. SWOT Analysis
Companies that provide delivery services can always capitalize on specific advantages (Table 1). A person only sometimes needs the assistance of a delivery service. Nevertheless, when they do, they will likely continue using the same delivery providers they previously had. Customers rarely experiment or explore when it comes to deliveries. They feel secure when they stick with the same brand. As a result, unless one makes a grave error, a business executive of a delivery company can be confident that they will virtually always maintain their consumers.
Customers can order things from most delivery service providers whenever they want, typically through their websites. This implies that clients can contact the delivery service provider anytime and anywhere. The delivery company’s business will be operational continually, unlike other firms that close for a specific period of the day, the week, or the month, and the influx of orders should remain high.
Every delivery service has a unique set of flaws. The world now relies heavily on technology. Companies that provide delivery services are making every effort to change, and those unable to adjust ultimately fail (Arslan et al., 2019). For instance, the website may occasionally break if the delivery service provider needs a good IT staff. Every minute that a business is not in operation, it loses a significant number of consumer orders.
Additionally, the majority of delivery providers now have mobile applications. If the delivery service has one, it will be a significant problem for the business. Research and development is another area where delivery service providers frequently experience problems. Once more, delivery services must continually adapt and change. It is crucial to advance the delivery business with adequate research and development. Since rivals enjoyed the benefits of thorough research on their internal system and external services, they are likely to outperform other companies in sales and revenue.
Opportunities in a delivery service company are frequently the result of external causes. For delivery service providers, acquisition synergies can transform the game completely. Additionally, opportunities in the shape of innovations will come one way. This has some similarities to the previously described evolution factor. The delivery service firm will reach new heights because of one’s ability to create and invent (Table 2). There is always a need for innovative goods and services. One can compete against rivals by making these products available to the public.
For delivery service providers, threats are always present. International competitiveness poses a lingering concern. A local delivery service operator is constantly at risk of being supplanted by a foreign firm. It is essential to consider how company customers’ tastes are changing. Delivering a particular kind of in-demand commodity could earn significant money. However, as soon as that item becomes outdated, orders will decrease, and business will suffer. Therefore, paying attention to what is and is in demand is critical.
Feasibility Assessment
The expanding e-commerce industry and densely populated inner cities significantly hampered mobility and traffic management. Rush hour traffic in the morning and evening, a scarcity of parking spaces, tighter access restrictions, and limited delivery windows in areas of inner cities with light traffic all contribute to these situations. At the same time, there is a growing need for sustainability regarding reduced noise and emissions.
Delivery logistics necessitate a more thorough definition of the pertinent market in the beginning due to its complicated structure and the number of parties participating in the process. Following that, the courier, express, and parcel shipping areas come into focus. Hence, the idea can be considered feasible if the latter factors are considered, recourses are managed, and a causation approach is implemented.
Competitor Analysis
The most crucial information that clients want to know is the precise time that a shipment arrives and who has received it. Courier and parcel service businesses always give customers all the information they need. Companies that provide courier and parcel services can send packages to any location worldwide thanks to the adoption of numerous advanced technologies. Companies that provide courier and parcel services are constantly focused on pleasing their clients regarding personnel conduct and civility.
Additionally, courier and parcel service firms have committed to environmental improvements in their express packaging, including paperboard and plastic envelopes, corrugated boxes, and tubes, to benefit their clients. Most notably, courier and parcel delivery services have eliminated all fiber from their goods and significantly increased the number of recyclable materials. Companies that provide courier and package services know customer demands for fewer environmentally harmful materials (Yeo et al., 2017). They have created innovations while retaining or enhancing cost-competitiveness, customer friendliness, aesthetic qualities, and usefulness.
Timmons Framework
Table 2. Timmons Framework
Taking into account the business idea discussed above, it would be reasonable to appeal to the example of Uber Eats as a successful instance in the delivery service dimension. Table 2 shows that the company has significant resources and an extended team. The availability of these factors for Uber Eats contributes to its profitability and stability in the long run. The listed opportunities may be easily seized and implemented, given such potential.
Effectuation vs. Causation
Here, it should be noted that a person responsible for the company’s success is Dara Khosrowshahi – a current CEO of Uber. Within the scope of actions related to Uber Eats, he seems to adhere to the casual way of thinking. As evident from Table 2, the firm has the necessary resources and human capital to reach its aims embodied in the opportunities from the Timmons Framework. The effectual approach does not seem to fit the company’s needs because all the variables, goals, and means are determined.
Peter Vogel’s Framework
A key component of effective business management is ensuring efficient delivery processes. Credibility in the sector is determined mainly by the high caliber of the products, the staff’s friendliness, and the clarity of communications. In Vogel’s Framework, venture ideas are founded mostly on technological advancements for Uber Eats. This is related to the continuous upgrades of the app and vehicles available for Uber Eats drivers. The available resources make these ideas feasible, standing for their coherent venture opportunity development and exploitation.
Psychological Factors and Entrepreneur Traits
Every excellent service manager should be aware of the benefits that clients receive from the service. According to Dara Khosrowshahi, understanding how the organization can produce and deliver this utility to the final consumer and understanding how the organization needs to be managed to add value to the service are the factors that underlie service delivery (Dowd, 2021). When new technologies are multiplying, and businesses want to remain competitive, increasing consumer involvement in the service delivery process becomes his top priority.
Entrepreneur Experiences
Khosrowshahi began working as an analyst for the financial firm Allen & Company in 1991. He quit it in 1998 to join IAC. Expedia was bought by IAC in 2001, and Khosrowshahi was appointed CEO in August 2005. Expedia granted him $90 million worth of stock options as a portion of a lengthy employment arrangement ten years afterward, with the requirement that he remain with the business through 2020. He was among the best-paid CEOs in the US in 2016. Khosrowshahi succeeded Uber’s founder Kalanick as CEO in 2017 (Dowd, 2021).
Human Capital
To keep that reputation, delivery, warehousing, distribution, and logistics must run smoothly. Establishing a delivery business with unrivaled professionalism and services that satisfy customers’ needs is crucial. Uber Eats’ effective service delivery involves more than just exchanging values; additional supporting activities are also carried out. These tasks are more straightforward when delivery is entirely or at least partially serviced. Staff engagement in training is kept to a minimum as customer interaction increases. Customers, in this case, have access to the information they require, a method of voicing complaints, and the ability to offer recommendations if they have any.
Entrepreneur Profiles
The provided pieces of evidence show that successful entrepreneurs tend to possess the following profiles. First, it is the willingness to implement innovations and advance a business constantly. Second, it is the capability to develop themselves and reach new heights. Third, is understanding of how to manage money and people and use their strengths. Fourth, it is the readiness to work hard on a regular basis.
AOB
The added worth of quality to the business is apparent, but it is impossible to put a price on the services provided. Managing delivery quality and boosting consumer involvement in the process are both crucial. It makes a big difference in whether or not this person, this customer, will work with the business again and employ its services. Nobody is surprised that the most substantial element that can cause a firm to suffer significant losses is the unfavorable word of mouth. It takes a lot of effort and money from senior management, and recovering from a bad reputation is challenging.
Reference List
Arslan, A.M., Agatz, N., Kroon, L. and Zuidwijk, R. (2019) ‘Crowdsourced delivery—a dynamic pickup and delivery problem with ad hoc drivers.’ Transportation Science, 53(1), pp. 222-235. Web.
Christie, N., and Ward, H. (2023) ‘Delivering hot food on motorcycles: A mixed method study of the impact of the business model on rider behavior and safety.’ Safety Science, 158, 105991. Web.
Dowd, M. (2021) ‘Dara Khosrowshahi, Dad of Silicon Valley’, The New York Times, Web.
Turner, T., and Gianiodis, P. (2018) ‘Entrepreneurship unleashed: Understanding entrepreneurial education outside of the business school.’ Journal of Small Business Management, 56(1), pp. 131-149. Web.
Viramgami, H. (2017) Entrepreneurship Development. APH Publishing Corporation.
Yeo, V. C. S., Goh, S., & Rezaei, S. (2017) ‘Consumer experiences, attitude and behavioral intention toward online food delivery (OFD) services.’ Journal of Retailing and Consumer Services, 35, pp. 150–162. Web.