Home > Free Essays > Sociology > Gender Studies > Negative Image of Women in the Media

Negative Image of Women in the Media Essay

Exclusively available on IvyPanda Available only on IvyPanda
Updated: Apr 17th, 2020

Introduction

Gender and sexuality have been one of the factors upon which social relations are based. Sexual identity which to a wide extent relates to the way in which people express their “sexual values, attitudes, feelings and beliefs” (Benokraitis, 2011, p. 163) has been a common factors in society with the identification and further association of the feminine gender as being weaker and disregarded as compared to the masculine gender.

There has been a developed culture in which the female sex is viewed to be inferior and in most societies considered to be material possession for use by men. This has formed the basis of abuse in which women have been used for considerably degradable functions such as advertisements that are based on sexuality (Benokraitis, 2011).

Images of Women in Advertisements

A consideration of ‘about face’ presentations, for instance, reveals the extent to which women are valued over advertisements. In the advertisement for ‘American apparel’ for instance, a partially nude woman is used in an advertisement that is posed for public view revealing body parts that are sacredly meant to be private.

Another advertisement about Syntha-6 also uses the body of a woman to attract, viewed to compare women’s value to those of the products. The presentation in “passive seduction” that expresses a skinny woman with a posture of an imputed arm in a seductive expression is another advertisement that depicts incapacitated sex with low value (About Face, 2010).

Review of the advertisement presentations

I concur with the analysis of the advertisements as being negative regarding women. Being masculine with a gender equity orientation at the same time allows me to support the site’s move to criticize these presentations. Advertisements, especially those that express women as materials create a more disregarding attitude about women in society. This can be controlled by initiating campaigns and educating women against involvement and use of such campaigns to uphold sanctity and respect for women.

References

About Face. (2010). Don’t fall for the media circus. About Face. Web.

Benokraitis, N. (2012). SOC. Belmont, CA: Wadsworth.

This essay on Negative Image of Women in the Media was written and submitted by your fellow student. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly.
Removal Request
If you are the copyright owner of this paper and no longer wish to have your work published on IvyPanda.
Request the removal

Need a custom Essay sample written from scratch by
professional specifically for you?

801 certified writers online

Cite This paper
Select a referencing style:

Reference

IvyPanda. (2020, April 17). Negative Image of Women in the Media. https://ivypanda.com/essays/negative-image-of-women-in-the-media/

Reference

IvyPanda. (2020, April 17). Negative Image of Women in the Media. Retrieved from https://ivypanda.com/essays/negative-image-of-women-in-the-media/

Work Cited

"Negative Image of Women in the Media." IvyPanda, 17 Apr. 2020, ivypanda.com/essays/negative-image-of-women-in-the-media/.

1. IvyPanda. "Negative Image of Women in the Media." April 17, 2020. https://ivypanda.com/essays/negative-image-of-women-in-the-media/.


Bibliography


IvyPanda. "Negative Image of Women in the Media." April 17, 2020. https://ivypanda.com/essays/negative-image-of-women-in-the-media/.

References

IvyPanda. 2020. "Negative Image of Women in the Media." April 17, 2020. https://ivypanda.com/essays/negative-image-of-women-in-the-media/.

References

IvyPanda. (2020) 'Negative Image of Women in the Media'. 17 April.

Powered by CiteTotal, referencing maker
More related papers