Introduction
For the company, the main objective is to ensure that it can contribute to the development of a powerful, diverse community. Their CSR statement contains the following message: “it means moving people into action to create a better world – whether it’s helping more kids access the joy and power of play, partnering to shape more equitable communities, or lending our voice and our example to help drive bigger change” (NIKE, 2022). Hence, the company focuses on community engagement and environmental sustainability while ensuring that its efforts are well received by the target population. This is an example of how Nike addresses the core needs of communities across the globe while maintaining a relatively consistent organizational strategy.
Nike’s CSR Measurement Methods
In order to measure its CSR efforts, Nike tends to pay the most attention to carbon emissions and their potential impact on the environment. The company’s multifaceted approach is based on several pillars, such as (a) only utilizing environment-friendly materials, (b) converting to renewable energy, and (c) engaging in more collaborative efforts to accelerate progress (Nike, 2022). Despite including both people and the planet in the bigger picture, there is no lopsidedness in the company’s approach to sustainability.
Nike’s Reporting Methods
In order to convey the information, Nike mostly resorts to visual methods of presentation to appeal to the audience while ensuring that all of the data are easily understandable. In Figure 1, one may see an example of how Nike compares carbon emissions from 2020 to the results from 2021 (Nike, 2022). The company does not mind conveying its ideas through motivating narratives to bring itself closer to the target population. Even though the majority of the current report is presented in text form, there are numerous images and graphs that complement the contents of the statement and increase the validity of Nike’s claims.
Nike’s Communication Methods
In order to communicate its ideas to the public, Nike tends to resort to social media outlets, as the core of the company’s target population is younger individuals who spend most of their time online. Ewing (2020) suggested that the company’s strong focus on social media was one of the crucial reasons why Nike was able to restore its reputation. Nike also reinforced a renovated corporate social responsibility statement and appealed to significantly more people on Twitter and even TikTok. Overall, it can be safe to say that the company knows how to communicate with stakeholders and engage followers in detailed interactions that can help them learn more about potential customers.
Mock CSR Report
Being one of the global leaders in retail and manufacturing, ABC-DEF Inc. recognizes the importance of curbing negative environmental impact and providing local communities with more growth opportunities. By 2030, we expect to drive down our carbon emissions by 30% and establish a viable presence in the industry to enhance competition and motivate others to become environmentally friendly. Over the course of the fiscal year 2022, ABC-DEF Inc. was able to streamline some of the production operations and also address the slowdown in logistics caused by the COVID-19 pandemic. We are looking forward to launching a series of game-changing products by the end of 2023 to make a statement regarding the use of renewable energy sources. The essential priority of ABC-DEF Inc. is to create a setting where every customer – existing and potential – can benefit from products that have been designed to serve the community and protect the environment.
References
Ewing, A. P. (2020). Corporate responsibility. In Reputation Management (pp. 360-387). Routledge.
Nike. (2022). “NIKE Inc. Impact report.” Web.