Product Overview and Target Audience
Having tested numerous running shoes from different global brands, it became clear that no single manufacturer can consistently offer reliability, convenience, and quality. Hence, we have developed brand new running shoes suitable for any surface, proving their durability and comfort. On Running Shoes is a brand with various lines, but we are specifically targeting jogging sneakers, as half of our audience are runners.
The brand’s customers are young and energetic individuals striving to gain a full-fledged experience from running. However, they still encounter inconveniences whenever their favorite running shoes tear apart. We are aware that multiple influencers also encounter this issue, and we aim to promote our durable, high-quality running shoes with their assistance.
Quality Commitment and Brand Vision
We aim to provide customers with a vivid experience of wearing high-quality shoes that would match their expectations of what road-running shoes should look and feel like. We need to demonstrate our commitment and provide a distinctive experience. Thus, we use the most modern technologies to ensure the quality and durability of our running line footwear. We also need to attract new clients who would enjoy returning to our brand again. We aspire to be a reputable brand that considers its audience’s needs and meets production standards.
Marketing Strategy and Digital Promotion
Arguably, marketing aims to showcase the running shoes’ most attractive features and increase their visibility to potential customers worldwide. For example, advertising is a vital component of marketing that aims to raise awareness of running products among the general public on social media. However, selective advertising should be given priority by effectively analyzing customer needs and presenting specific needs through modification of running shoe products (Aiolfi et al., 2021).
Yet the emergence of digital marketing platforms, such as Alibaba, through which customers can make direct purchases of advertised goods, has increased the ability of companies to sell shoes. Combined with the uniqueness of advertising and the relevance of the brand, sneakers have greatly benefited from digital marketing and social media marketing.
Marketing has benefited companies’ ability to develop new products through the use of the latest technological advances. The invention increased consumer satisfaction with running shoes and increased the demand for shoes for personal use. This has led to an improvement in the health needs of clients through constant exercise. Due to their potential to boost sales, social media and the internet are now frequently employed for promotional purposes.
Therefore, our primary strategy is to inform customers online about the start of our sales. Social media encompasses highly definitive platforms, including Facebook, Instagram, WhatsApp, and YouTube. Continuous use of such tools for advertisement will positively enhance the visibility and availability of our products in the minds of clients (Aiolfi et al., 2021).
Finally, publicity and marketing will increase awareness of consumers’ best needs and the means to satisfy the identified deficiencies, resulting in productivity increases within the companies. Moreover, we will set targeted advertisements to attract influencers who promote our running shoes on their social media profiles. This strategy is likely to help our brand gain recognizability and trust from the audience. Our running shoes will become a solution for individuals who love running but haven’t found the right pair yet. We strive to ensure quality, convenience, and reliability so that each customer has the freedom to run freely.
Reference
Aiolfi, S., Bellini, S., & Pellegrini, D. (2021). Data-driven digital advertising: benefits and risks of online behavioral advertising. International Journal of Retail & Distribution Management, 49(7), 1089-1110.