HP is a multinational organization that has been in the market for a long time and this is a fact that can not be disputed As a matter of fact, the company is an information technology multinational. In this case, the organization has gone through a lot of changes that have made it establish a presence in almost every country around the world (Malone, 2007, p. 12).
All in all, the company was rather unfocused and this has changed as time goes by. In this case, the company had not defined itself because it was working on a wide range of products that include agriculture and industry (products). In the long run, the company was forced to focus on measurement equipment and high quality electronics.
This is the most notable change that the company embraced for long term sustainability in the market. As a matter of fact, the founders later on developed a unique management style that was later on known as the HP way. Changes in the company’s core principle and objectives were necessitated by market needs.
As a matter of fact, the market is very competitive and that is why the company had to define its product line and range instead of dealing in industry and agricultural products (Malone, 2007, p. 24). For the company to move forward and grow its market there was need for change in various organizational practices and objectives.
The company planed for these changes through its management and this was done after various considerations had been done. This is based on the fact that the company has produced a lot of innovative products as time goes by. Change was planned for through a dedicated focus on individual creativity and innovation.
All in all, the company has been planning for these changes by focusing on the changing business environment. In this case, they have always been on the look out on what customers want over a given period of time (Ross, 2010, p. 23). On the other hand they have always encouraged employees to be innovative and creative in coming up with good products. In this case, the company focuses on talent management as a way of embracing change.
Leadership played a big role in bringing change at HP and this was spearheaded by the company’s founders. As a matter of act, they are the ones who came up with a management style that was to be called the HP way (HP, 2011, p. 32). In a broad perspective, the management adopted the organization to the changing environment. Wholesomely, the leadership made a commitment to come up with an adaptable organization.
This was communicated to others through the organizations culture. This is because the organization had a lot of trust and respect for individuals. As a matter of fact, these changes were communicated to others through teamwork where people work together. In this case, an individual can be able to learn something from the other.
As far as change in HP is concerned, there was no stress or conflict because the management had prepared employees well to embrace such changes. This is because individual employees felt that they had been respected and therefore saw no need to be in conflict with others.
The company’s operations are conducted in an uncompromising integrity and that is why changes were easily embraced instead of being rubbished (Malone, 2007, p. 31). As a matter of fact, employees knew that for the company to be competitive in the highly flexible information technology industry, they had to embrace change. In a broad perspective, they are the ones who spearheaded these changes for HP to be more competitive.
Changes were handled pretty well at HP and that is why it has continued to produce and come up with innovative and competitive products. The outcome of these changes can be noticed everywhere as far as the company’s performance is concerned. In this case, the company was able to become a large player in the information technology industry.
This is because it was able to differentiate its product line. In the process, it was able to expand to other countries around the world and this can be reflected from its revenues in 2009 that were posted at $115 billion (HP, 2011, p. 45).
In a broad perspective, the company was able to establish a strong brand name and legacy that have made it a household name. Currently, the company is the world’s number 11 most valuable brand and this can be attributed to such changes (HP, 2011, p. 31). As a matter of fact, the company’s logo is recognized throughout the world and this is commendable.
The company’s founders (Bill Hewlett and Dave Packard) did the right thing by focusing on innovation and individual creativity. On the other hand, they were right to redefine their product line and differentiate its core business values.
As much as all these changes were feasible and achievable, there are certain things that could have been done to make it more successful. In this case, the company could have redefined its business culture to match with the competitive information technology industry. This is because the company operates in a unique business environment that needs a lot of innovation and creativity for sustainability (HP, 2011, p. 19). The company could have invested a lot in market research to predict various consumer trends for long term sustainability.
Reference List
HP. (2011). Corporate Information. Web.
Malone, M. (2007). Bill & Dave: How Hewlett and Packard Built the World’s Greatest Company. New York: New York Times.
Ross, A, S. (2010). State firms praised for purging toxic chemicals. San Francisco: San Francisco Chronicle.