The chosen type of venture will sell clothes online to customers from all over the world. The main project’s aim is to provide an individual with a unique experience of purchasing via the Internet. The clothing line will differentiate according to the season to keep up with personal preferences and trends. At the business level, the online clothing store’s primary feature is easy setup as it allows one to acquire an online platform and warehouses and hire a team of professionals. It leads to the second vital aspect – no geographical boundaries. It signifies that a business can be started anywhere in the world as well as sell goods worldwide. At the executive level, this business has a cheap marketing policy and does not have to advertise on TV or radio. Finally, it is cost-effective, which signifies a lack of costly transactions connected to storing goods and locating the staff.
At the primary stage, choosing agencies with thoughtful, convenient websites is necessary. It will take at least two months to implement a complete online store development plan and get a high-quality website. The overall budget of the project will be around 5,000$ allocated to the services of professionals as well as to buying clothes. Status reports will be created once a month in order t trace the store’s performance, assess the progress, and mitigate risks. Before website creation, it is necessary to define and describe the target audience (Schwerdt, 2018). The customer will be of great importance as their feedback would impact the development of the store. They will provide input and be given bonuses afterward so as to ensure their loyalty.
After completion, analysts develop a technical task; the designer creates a site. In parallel with the programmers, an SEO specialist and a copywriter work. Based on the structure of the site, the SEO specialist collects the semantic core and sets a technical task for the copywriter. The process of creating an online store and launching it includes the selection of a domain and hosting for the site (Schwerdt, 2018). When the online store is ready, tested, and filled with content, it will be vital to connect additional services like delivery and different types of payment.
However, there is a risk of online security breaches meaning the data of customers can be stolen. It can be mitigated by ensuring stable, secure domain and captcha checks. The other risk is poor authentication methods that can be fixed by working with banks directly that provide security from their side (Schwerdt, 2018). Ultimately, malware can cause issues; therefore, website owners should enable security checks before any transaction.
The project goals and scope will be tracked via the SMART system, according to which several criteria, such as deadline or relevance, will be followed. The product management process is expected to be traced by the number of goals completed. The agency will control software development methodology so as to ensure the website complies will all standards (Schwerdt, 2018). Project and product quality will be assessed after several months of working based on the customers’ feedback and the ratio of monthly sales. Meanwhile, process and quality assurance are guaranteed by monitoring the work of the website and identifying the faults. All of these implementations are to be done in two months which is enough time, but still, the team is to be prepared for risks.
Reference
Schwerdt, B. (2018). How to build an online business: Australia’s top digital disruptors reveal their secrets for launching and growing an online business. Wiley.