It is possible to propose three marketing strategies oriented to using technology in promoting programs and policies and other information that is associated with the sphere of education. In this case, the focus should be on the Internet and online technologies (Noddings, 2015; Polly, 2012). The first strategy is based on the necessity to inform the community members about the newly adopted programs, as well as their features and advantages, with the help of sending regular e-mails to parents and other relatives. The purpose of this approach is to keep the community informed of any changes in the programs and policies in order to guarantee the effective collaboration.
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The second way is the use of social networks in order to organize clubs for children and their families in which they can learn more about the innovative changes in their school and share their opinions. While administering and monitoring such social media groups, it is possible to learn the perceptions and attitudes of the community to conducted changes and any other activities.
The third way to integrate marketing and technology in the sphere of education is to launch websites on which educators and parents can vote online to support or not the authorities’ initiatives and decisions regarding fundraising, changes in policies, additions in curricula, and revisions in programs among other issues that need the active discussion of the public in order to be developed and adopted (Noddings, 2015). Such uses of the technology can be discussed as advantageous for both educators and parents who can receive an opportunity to be efficiently informed of changes and be involved in the decision-making process with the help of online tools.
High Scope classroom [Image]. (n.d.). Web.
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Noddings, N. (2015). Education and democracy in the 21st century. New York, NY: Teachers College Press.
Polly, D. (2012). Developing technology-rich teacher education programs: Key issues. New York, NY: IGI Global.