Introduction
Organizational change refers to the process of shifting from one operation or state in an organization to another. Organizational change includes shifting from one development project to the other that will facilitate growth within the organization. Diversification of operations will help achieve the best results. Organizational change involves two major time frames, either a short term or long term (Beer, 1980).
Organizational management strives to offer the best decision making environment to facilitate the execution of plans for the organization. Organizational change follows a guideline that will help the management implement any development in the environment where the organization operates.
Organization development is one of the changes that may be implemented in companies as they strive to improve their service and product delivery. Organizational heads should carry out a research to find out the best practices to implement changes and what procedure to follow.
Development may include the organizational effort to improve their problem solving capabilities and how each change may be implemented. Change in organizations is very important in that it helps to transform individuals and mechanisms in the organization to a better state.
Transition of change should be monitored well to ensure that benefits are reaped henceforth. Change can be used to enhance the efficiency of a company or its operations (Carter, Ulrich & Goldsmith, 2005).
Change model in the short-term
XYZ has diversified its operation to expand into the Chinese market where it will be operating in the retail market of jewelry, handbags, and luxury watches. This expansion plan needs proper and monitored chain of events that will ensure that the organization succeeds in its quest to conquer the Chinese market.
Dealing in jewelry is a very sensitive business that is majorly controlled by prices of precious metals on the world market. XYZ, Inc. has stipulated a short term goal that aims to introduce its products into the Chinese market. This will be achieved by opening a store in Shanghai, China. This development requires proper planning and financing to ensure that the company is successful in China.
The organization can implement change through the various methods. This can be achieved by changing the mission, strategy, structure, technology and attitudes of employees. Proper financing will be required to ensure that extensive marketing of the products is done in the new market. Product penetration in a new market should take great caution in regard to how the product will be viewed by potential customers.
Organizational marketing strategy should be effective in its operation to ensure the product has a direct penetration, and it is competitive. Pricing of the product should be set following a properly calculated outline that will ensure the products hit within the first week of launch.
Operating in a new market requires an extensive research of how the product is likely to perform in the market. Any competition from other firms and products should have been well studied to ensure the product competes effectively in the market (Beer, 1980).
As XYZ tries to diversify its operations to include the Chinese market, there is a need to come up with a proper strategy on how to penetrate the market with ease. The Chinese market will offer both challenges and opportunities in which the marketing team should strive to offer competitive prices for the different products on offer.
Proper product development will ensure that customers can relate well with the products as they will be in line with the customers’ needs. The company can devise a new product development strategy. This may include customization of jewelry to fit the exact customer specification where home delivery can be made.
The marketing team may come up with a new way of promoting the product different from the common methods used in the market. Market diversification will improve on the product preference among customers. Thus, the company will increase its sales gradually as many customers relate to the product (Burke, 2010).
Change in organizations should be well monitored to avoid losing track of the desired change. The CEOs are responsible for much of the change in the organization as they set goals for the organization. Expansion to other markets may seem a challenge to organizations if they never planned for the transition well.
XYZ made a decision to launch its products in the Chinese market, and thus they needed to plan well for such an undertaking. As a leader in the company, it is important to expand into the Chinese market so as to increase the global competitiveness and sales of the company.
Expanding into a new market for the first time will help set a precedent for greater things within the sales and production department. We planned for the execution of the plan.
This was our base of expansion: finding the best strategy on how to market the products in the new market; finding a convenient store at the heart of the city where customers would access it with much ease; finding proper financing of the project and management of the available resources; deciding on whether to outsource labor from the local people or export it to the country and identifying how to train our staff to adapt to new challenges in the new market.
Change model in the long-term
In the long run, XYZ Company wishes to expand to other markets that offer better opportunities like introducing our products in the B.R.I.C countries including Brazil, Russia India and China. The B.R.I.C countries are considered the new emerging markets in the world as they strive to develop and increase their national production.
The countries offer new markets for a variety of products as their citizens earn a considerable amount of income, which they can spend on jewelry. Diversifying our operation to the international market requires considerable funding in the setup cost. In this case, we need a trading license in the new country and open up a new store before deciding to purchase or lease one.
A proper market survey should be carried out in a move to help familiarize with the new market opportunity and threats. A new market may offer challenges due to reduced sales as the customers are yet to learn about the new products on the market.
The company needs to hire a financial advisor who will assist in establishing the new store in four different countries. If caution is not taken during the first initial setup stages, the organization strategy may fail to work and thus the organization will suffer a major blow.
Change model in the long run will be useful both for the business and management. In this case, it will lay out a plan that will be followed by the organization in a move to conquer new markets. Proper product marketing and promotion should be utilized as it will help the customers know about the new products being offered in the market.
The advertisement may be carried out in the print media as it will target a larger number of potential customers. Training of the employees should be a priority in that it will equip employees with a crucial skill to the new market. This will help the organization to sell its product over time.
The management should be aware of any changes in the product preference among customers so as to improve on the quality of the product being offered (Carter, Ulrich & Goldsmith, 2005).
Long term decision change will have adverse effects on employees and management as they will offer opportunities to expand the organization. New challenges will be encountered, and thus proper training of all organization heads should be a priority. This will enable them to deal with any problem that may arise in the new market effectively.
Conclusion
Successful change management should ensure that the organization achieves its long term and short goals. The organization is also able to earn benefits from the desired change, devise an effective training for employees and management team, improve operations in the organization, and improve communication. The success of change in an organization is defined by how it is implemented in the various departments.
The organization management should devise an effective way to ensure that any resistance to change is sorted out before it ruins the process. Employees in the organization may resist change and thus proper communication should be done to ensure that employees are involved in the change. Monitoring changing in the organization will ensure that the desired outcome is achieved through implementation of various steps.
References
Beer, M. (1980). Organization change and development: A systems view. Santa Monica, CA: Goodyear Publishing Company.
Burke, W. W. (2010). Organization change: Theory and practice. Thousand Oaks: SAGE Publications.
Carter, L., Ulrich, D., & Goldsmith, M. (2005). Best practices in leadership development and organization change: How the best companies ensure meaningful change and sustainable leadership. San Francisco: Pfeiffer.