Executive Summary
The OTM Technologies Limited is a technology-based business that aims at providing the exclusive Phree product to Tel Aviv market and beyond. The company is based on the values of efficiency, quality, and convenience to clients through the product (Phree-Making the world your paper 2015).
The company is interested in reaching all the market segments through the light, and portable mobile input device that can allow customers to literally write messages on the screens of their mobile devices without direct contact.
The business promises full customer satisfaction through the innovative idea, which is the first of its kind in the world. Besides, the product is affordable and presented in multiple brands that are differentiated by colour, features, and level of modification.
Company Description
The OTM Technologies Limited is a business that is angled on the innovative technological developments for mobile devices. The company has a dynamic team of five executives consisting of the business manager, chief engineer, design engineer, marketing manager, and the business analysis.
The company is based in Tel Aviv and has an active presence in the online business platform. The company operates in the e-commerce business segment a mobile input device provider to all models and types of mobile phones (Phree-Making the world your paper 2015).
The company plans to penetrate the global technology market through its unique product called the Phree, which will come in different models and specifications. The business is angled on the ability to make the life of customers easy since the product will be used from anywhere and anytime (Phree-Making the world your paper 2015).
Since the proposed Phree product will be packaged in different models, the company is likely to penetrate all the market segments consisting of customers who own smart phones, tables, computers, and notebooks.
Product Description
The Phree product is the “world’s first unrestricted, high resolution, write-virtually-anywhere mobile input device” (Phree-Making the world your paper 2015). The product comes in the shape of a pen with a scribbling ball. The device also comes in different colours and has a thin screen on its side.
A user of the device can scribble down words, calculations, and draw pictures on any surface and will be able to view the scribbled words on the screen of his or her mobile device. The product is created through a technology that allows sensors on the tip of the Phree to transfer the scribbled words from any surface to the screen of the user’s mobile device.
Besides its use a scribbling tool, the device allows a user to receive or make phone calls after pairing the Phree with their mobile devices. This means that a user can type messages and make phone calls without touching their handsets as long as the Phree is paired with the smart phones.
The product has a long battery life of more than 48 hours, depending on the level of usage. On an average, the device can last for 24 hours when in active use before recharging. In the idle mode, the device can last for five days before recharging. This means that customers will not worry about source of power when travelling since the device has potential of keeping power for some time.
The product comes with different packages from as low as $100 for ordinary version to $2,000 for the customized version (Phree-Making the world your paper 2015). The product is easily portable since it can fit in any pocket just like a normal pen.
Unique Selling Points of the Phree Product
First mover
The Phree is first of its kind in the whole world. There has never been any other product that can perform similar function (Phree-Making the world your paper 2015). This means that the company selling this product will benefit from being the first inventor of this type of device.
Portability and long battery life
The devise is almost the size of an ordinary pen and has an average battery life of 48 hours. This means that the Phree is easy to use anywhere and on any surface (Phree-Making the world your paper 2015). The long battery life will appeal to customers who travel a lot.
Multiple brands or models
The Phree product comes in different models depending on the number of features in each version. Customers from low income and high income brackets will be able to afford the product since the cheapest will be retailed at $100 while the customized version will go for $2,000 (Phree-Making the world your paper 2015).
Therefore, the company will benefit from creating an environment of own competition through appealing to all customer segments.
The ability to pair with any smart phone brand or devise
The Phree has been designed to be compatible with any smart mobile device. This means that the usage is not restricted to a specific mobile phone brand (Phree-Making the world your paper 2015). Therefore, customers will find the devise convenient since its usage will not make them purchase specific mobile phone brands.
Reference List
Phree-Making the world your paper 2015, video recording, OTM Technologies Limited, Tel Aviv.