PAC Resources, Inc.: SWOT Analysis Presentation

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Introduction

  • Small manufacturing company;
  • Founded in 1994;
  • CEO – David Dukakis;
  • Provides computer components;
  • High-quality, specialized equipment;
  • Sells its own products;
  • Small customer base;
  • Operates in the US and Asia (Gusdorf, 2011).

Introduction

Purpose of the Presentation

  • Investigate PAC;
  • Define organization’s capabilities;
  • Define what skills and abilities are needed to achieve success;
  • Find the main issues faced by PAC;
  • Conduct the SWOT assessment for the HR function;
  • Summarize findings.

Purpose of the Presentation

Organization’s Capabilities

  • Improvement in people skills;
  • Implementation of PAC policies across department lines;
  • Productivity improvements;
  • Improve the company’s performance management system;
  • Knowledge management improvement;
  • Identify the return on investment for all programs;
  • Management training program.

Organization’s Capabilities

Employee Competencies

  • Management employees should have first-line supervisors skills;
  • Establishment of ergonomics;
  • Establishment of an active wellness program;
  • Encouragement of employee development;
  • Management of the employee training considering required competencies;
  • Enhancing employee productivity;
  • Reorganization of lower-level supervisory positions;
  • Improvement in the communication among the employees of different levels.

Employee Competencies

Challenges

  • Operating as a non-union company;
  • Lack of communication;
  • Cuts in benefits package;
  • Lack of management training programs;
  • Poor implementation of company‘s policies;
  • Problems with knowledge management.

Challenges

SWOT Assessment

Strengths

  • Growth and strong revenue;
  • Stable management;
  • High-quality products made in the US;
  • Patents for specialty components.

Weaknesses

  • Unethical behavior;
  • Poor benefits package;
  • Bad communication between the employees and managers;
  • Reluctance to change.

Opportunities

  • Enter new markets;
  • Enhance employee morale;
  • Provide needed training;
  • Improve employee productivity.

Threats

  • Unionization;
  • Lawsuits;
  • Reduction in sales;
  • Economic downturn.

SWOT AssessmentSWOT Assessment

Conclusion

  • PAC tried to implement beneficial changes when it started to face various issues but failed.
  • The company should enhance training programs, improve benefits package, design and utilize policies.
  • It might be better if PAC fired the employees whose behavior was unethical to implement new practices and views (Venkateswaran, 2012).
  • For now, the managers seem to be not able to cope with required duties, which entails a range of problems. Changes are needed.

Conclusion

Attachment

Strengths

PAC is a company with a long history of growth and strong revenue. Its management team has been working for a long time already to achieve the main goals of the business. The training director tries to keep up with the times and make the employees do the same. She emphasizes the necessity to increase knowledge in the high-tech industry, sexual harassment, and safety procedures. PAC has been producing high-quality products for a long time already, which proves that the staff has needed skills and is rather efficient in the sphere. The company even innovates with their help and gains patents for specialty components.

Weaknesses

Even though the training director educates the employees, she cannot improve their skills and make them refer to the PAC policies. Her attempts make managers, and the staff dissatisfied. The conflicts occur. Moreover, some managers tend to treat the employees as people who are not equal to them and never consider their complaints. The benefits package is cut as well as a pay, which has an adverse influence on the personnel’s attitudes. Such misunderstandings lead to poor communication between the employees and managers. Except for that, the staff is not willing to accept changes because is afraid of negative outcomes. Lack of trust made people feel as if they are on tenterhooks.

Opportunities

Right now PAC has a small customer base and 80% of its sales come from one manufacturer. To receive more profit and feel stable, the company can enter new markets. In this way, it will work with a wider range of clients and will not depend on only one partner. Moreover, PAC has a chance to enhance employee morale. It can be done through seminars, implementation of shared views and ideas, ethical code, and interaction in the spare time. The overall performance and employee productivity can be improved with the new benefits program and training. The members of the staff should not only learn new information and skills but also feel the support from the managers. The employees should feel that they are needed and that they play a vital role in the life of the company.

Threats

Unfortunately, the company operates under the threat of unionization right now. The cost-cutting may make this issue true to life, as it is likely to cause undercurrent. CEO also sees this problem as the main one. He even conducted research to determine how critical the situation is. One more threat deals with lawsuits. The employees are tired of complaining, as nothing changes and their requirements are not met. Thus, they are likely to refer to their lawyers and suit the company. According to the sales projections, PAC will not be able to avoid an economic downturn next year. As a result, the company may face the reduction in sales. The product demand can also decrease with the course of time.

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Reference Page

Gusdorf, M. (2011). PAC Resources, Inc.: A case study in HR practices. Alexandria, VA: SHRM Academic Initiatives.

Venkateswaran, N. (2012). HR practices, social climate, and knowledge flows towards social resources management. International Journal of Organizational Behaviour& Management Perspectives 1(2), 86-88.

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