Retina Display: Strategic Marketing and Innovation Presentation

What is Apple’s Retina Display

• Retina display is a new brand name by Apple.
• It has been used in several of the company’s products including the iPad, MacBook Pro, iPod Touch among many other gadgets produced by Apple.
• Retina display is for users looking for crystal clear display in their apple gadgets, and it is characterized with extremely high quality display.

Characteristics of Retina Display

• Liquid crystal display with extremely high pixel density.
• The high number of pixels makes it impossible for the human eye to see each pixel individually.
• Minimal glare and enhanced color display in Apple’s devices.
• Very high contrast ration to enhance clarity.

Idea generation

• The late Steve Jobs worked toward enhancing the quality of his company’s products display.
• Retina display was enabled by the development of the Intel Core i7 and Intel Core i5 processors.
• The fourth-generation Quad –core Intel Core i7 has been used to enhance the performance of the MacBook Pro.

Marketing opportunity

• Retina display is a marketing term that Apple has adopted to highlight the quality display of its products.
• Consumer demands for quality display and super fast gadgets created an opportunity for Apple to market its products by the ‘Retina display’ brand.
• Online marketing platforms including social networks and Apple’s website provide a marketing opportunity.
• The unique high resolution has acted as a marketing strategy for Apple’s products that are doing brilliantly well in the global market.

Compelling solution

• The resolution craze among consumers across the globe has presented Apple with a compelling brand.
• Retina resolution is not only a product on offer, but an experience that has enticed consumers across the globe to purchase products from the company.
• Apple is the first company to produce the high resolution retina display.
• Gadgets fitted with extra high performing technology with simplicity in usage being held paramount by Apple.

Personal experience

• Retina display guarantees users a breathtaking experience with their gadgets, especially where photography is involved.
• The high contrast level ensures that reading text seems like reading from a printed paper.
• Retina display gadgets are fitted with HD cameras with increased low-light sensitivity for more accurate images.
• Motion blur in images has been eliminated (Apple).

Market Analysis

• Apple targets youths and adults in its marketing strategy for the Retina Display brand.
• Using online marketing has particularly harnessed market share comprised majorly of youths across the world (Michaels Para 2).

Customer development

• Retina Display is a marketing strategy attributed to the taste and preferences of consumers of Apple products.
• Apple provides its consumers with an interactive website where they can drop their ideas and requests for products development.

Competitors

• Samsung screens technology edging closer to beat Apple’s Retina display brand.
• Samsung OLED screen display technology is a major competitor for Apple.
• Samsung’s 13.3inch display has 3200 x 1800 resolution, which is higher than Apple’s Retina Display (Arora Para 1).

Apple’s business model

• Providing users with the best quality products with simplicity being held paramount.
• Aggressive marketing to harness large market share across the world.
• Consumer needs considered in the development of products.
• High performance processors defining the Retina Display brand.

References

Apple: MacBook Pro. 2014. Web.

Arora, N. Samsung Screens May Leave Apple’s Retina Display in the Dust. Forbes, 2013. Web.

Michaels, P. Fourth-quarter revenue, profit up for Apple on iPhone, iPad sales. Macworld, 2012. Web.