Introduction
To begin with, it will be necessary to point out that the expansion of the presence of any company in some particular country generally requires standard actions and strategies. Originally, the presence of the company on Kava island is complicated not only with the remoteness of this country from the USA but also with such factors as the uniqueness of the population (ethnic and language diversity), natural disasters which are common for the tropical regions.
Solutions
First of all, it would be necessary to study the market of Kava. Various factors, which promote or complicate the development of business, should be properly studied. Thus, the PESTO matrix will be the most helpful (Political, Economic, Social, Technical, and Organizational). From this point of view, it should be stated, that social and economic factors would be helpful in working out the advertising strategy, while political and technical are aimed to study the ground for further business development.
The next step is the elaboration of all the required strategies, basing on the findings of PESTO. HR management strategy, financial management, customer care management strategies should be elaborated. The next step is the implementation of the elaborated strategies. Structural modifications will be required if some troubles occur. Originally, if the structure is properly adjusted, their changes will not be required; nevertheless, a structural chart may be elaborated beforehand, taking into account the experience of similar companies and actions, taken for overcoming any problems.
Factors Affecting Decision Implementation
As for the factors which affect the decision implementation in any company, it is necessary to mention that they differ from company to company, and, there is no universal set of factors and the ways of overcoming some obstacles, arising in this process. In general, it is often stated that the factors, which affect the allover performance process in any company, are the following:
- Dissatisfaction with the status quo
- Knowledge and skills
- Resources
- Rewards and incentives
- Leadership
- Time
- Participation (Beach, 2006)
Still, any company on the Kava Island is also subjected to
- Climate conditions
- Natural disasters
- Mentality and ethnic particularities of the population
From this point of view it is necessary to emphasize that Greer (2004) in his research states the following: “before providing and implementing any decision, the management strategies generally require essential planning and direction for all the aspects of a problem were properly covered. Other than that care must be taken that the respective departments implementing the decision have all the resources. It is also significant that the management team knows exactly what the general objective and purpose of making the decision is. This will help you make the decision and implement it, as it would be a step for the allover goal achievement. The dedication of the leadership, management, and other employees is also an important factor.”
On the other hand, the factors, which affect the implementation process, depend not on the managerial issues, but on banal distortion of the information. This factor is essentially important if the department is controlled on the remote regulation principles. The fact is that, the decision implementation is essentially impacted by the readiness and enthusiasm of the people, as well as employees, to whom the decision is related, to accept the taken decision.
Thus, if the working schedule is going to be subjected to changes by some managerial decision, the workers will refuse to accept these changes. The implementation also depends on the commitment and enthusiasm of those, who originate this decision. From this point of view, it should be stated that Nik will have to reconsider his attitude towards working in Kava, as enthusiasm is difficult to trace in his description of the case.
Resources and Actions Required for Decision Implementation
As for the issues of resources and actions, which are required, it should be stated that the set of resources is universal for any company. These resources are the time, financial support, HR and their skills. Originally, there is no need to explain the purposes of every resource, however, it should be stated that sometimes there is strong necessity in technical and territorial resources; the increase of the HR causes the requirement for additional technological supply and extended room. Still, technological supply and extended territory always requires financial resources.
The actions that should be taken for the implementation of the offered solutions will require high qualification and essential experience. PESTO analysis is based on gathering the required information and making the corresponding analyses and conclusions out of this information. Originally, such analysis in unknown country will require not only blind gathering of information and data, but also communication with the surrounding people in order to understand the mentality of the employees and potential customers.
Employment process will require diplomatic skills and serious preparation for selecting the candidates for thee work. The fact is that, the amount of workers may be not very high, thus, it will be required to choose the best from those who are available, taking into account that at least half will be sent for the qualification improvement.
Actions for the advertising campaign will provide the awareness among the population of Kava, consequently, it should be based on the results of PESTO research. The actions will entail the elaboration of the marketing strategy, launch of the advertising campaign and brand positioning. The marketing campaign should be elaborated for being flexible in order to be able to react the changes in the financial, demographic, political or economic situation of the country, the long term projects should be elaborated with the possibility of further changes.
Ethical Implications from Stakeholders Perspectives
Taking into account the ethical perspectives and implications, it is necessary to mention that all the entrepreneurs are facing the strongest ever requirement of making and implementing business decisions for keeping the company solvent.
As Kaveny and Keenan (2006) stated, “There is no simple universal formula for solving ethical problems. We have to choose from our own codes of conduct whichever rules are appropriate to the case in hand; the outcome of these choices makes us who we are. In the broadest sense, ethics can provide the basic rules or parameters for conducting any activity in an “acceptable” manner. More specifically, ethics represent a set of principles prescribing a behavioral code that explains what is good and right or bad and wrong; ethics may, in addition, outline moral duty and obligations”.
The problem here will not be originated by the definitions or the description of the performance process or the goods. Originally, the problems often arise with the implications themselves, as well as with the implementations.
According to Greer (2004), it should be stated that the matter off all the issues is a static description that generally implies community agrees on particular universal rules, principles and regulations. Cui and Choudhury (2003) in their turn state the following: “With community operating in a steady and never-changing environment, like in Kava, such consensus of the ethical implications and the perspectives of stakeholders exists, and provides essential difficulties for stakeholders. Originally, continual conflict over the ethical nature of decisions is quite prevalent. Ethics is extremely difficult to define, codify, and implement because of its surfacing of personal values and morality.”
From this point of view, it should be stated that the implications of the ethical issues should be taken into account not only by the stakeholders, but also by the employees, who are the part of the team. Thus, the likelihood of conflicts will be essentially minimized, and the effectiveness of work will be steadily growing.
Conclusion
Finally, it should be stated that adjusting performance on the Kava Island will not be an easy task. There is strong necessity to take into account all the possible particularities of the people, culture and marketing structures of the island, and then properly adjust all the managing systems, including financial management, HR management and customer care management strategies. Resources that should be resorted to while performing these actions do not differ essentially from other business expansion requirements. These resources are the following: finances, time and people.
References
Beach, L. R. (Ed.). (2006). Decision Making in the Workplace: A Unified Perspective. Mahwah, NJ: Lawrence Erlbaum Associates.
Cui, G., & Choudhury, P. (2003). Consumer Interests and the Ethical Implications of Marketing: A Contingency Framework. Journal of Consumer Affairs, 37(2), 364.
Greer, O. L. (2004). A Decision-Tree Approach to the Design and Implementation of Accounting and Information Systems for Small Businesses. Journal of Small Business Management, 27(1), 8.
Kaveny, M. C., & Keenan, J. F. (2006). Ethical Issues in Health-Care Restructuring. Theological Studies, 56(1), 136.