Long-Term Mission and Vision Statement
The Gifted Legit Wear is a retail store specializing in selling legitimate good quality clothing and footwear for the whole family. The retail store will be keen and emphasize the sale of a full assortment of children’s, women’s, and men’s official and athletic clothing and accessories. The store will provide the customers with professional knowledge on suitable fit and official wear for their occasions. The ultimate goal is to be the best store for serving a larger community to ensure everyone looks amazing in official wear by offering technical and knowledgeable consumer service.
The Existing External Opportunities
The growing economy and population in the local areas of the store location promise a good target market. Both corporate workers put on official wear during most of their days of the week, and the sports lovers go for runs and athletic exercises whenever they can (Ekanem, 2017). The growth in online business and marketing is also a target for advertisement and selling where orders can be made and delivered.
The Internal Strengths
Having excellent knowledge in business planning and projections gives me an upper hand in the market. Fashion and designs have been my passion for a longer time, and bringing up this enterprise will be an excellent opportunity to enjoy doing what I love. I also want to be remembered for doing good to society by offering job opportunities whenever possible; hence, great motivation within strengthens me.
Strategy for My Life
Setting milestones that align with my goals for the next two years will propel me towards achieving my goals. Hence, I will set specific milestones with specific timeframes for them to be fulfilled.
Failures from the Past and Strategy for Future
I had a plan to start an ice cream store, but I never went ahead with it because I was waiting to have more money for capital. I have learned that waiting is not a plan; executing the idea, no matter how small, will enable the store to come into existence and gradually grow.
Entrepreneurial Ethics, Personal “Board of Directors,” and Six-Word Summary
I will ensure that I uphold ethical practices by maintaining my products’ integrity, great customer service, fairness during the hiring process, and telling the truth about my products during marketing. I will seek guidance from my parents, role models (a successful uncle), and teachers. The six-word story is “customer-friendly, suitable fit, profitable goods.”
Reference
Ekanem, I. (2017). Introduction to the business plan. Writing a Business Plan, 9-10.