Pixar is one of the leading companies in the global animated film market. The company’s leadership is one of the reasons for this unprecedented success. John Lasseter, the company’s vice president, is a visionary and inspirational leader who makes people work effectively on every project. Lasseter chooses a team that works on a specific project and generates ideas as well as realizes them. There is also the so-called brain trust culture that implies the involvement of other people who share their ideas on ways to improve the project. This collaboration and inspirational leadership make Pixar a successful company where creativity remains one of the highest priorities.
In addition to effective leadership, Pixar’s focus on creativity and innovation is one of its major competitive advantages. The story is the core of Pixar films, which makes the company’s products successful as the stories appeal to viewers due to well-thought details and creativity. Pixar is also an innovator who tries new technologies, novel approaches, and innovative ideas. One of the potential risks is the focus on technology rather than stories. Weak stories (such as The Good Dinosaur) can lead to failures and the loss of reputation and profit.
To maintain its competitive advantage, Pixar may employ a product expansion strategy that encompasses the development of more products or adding new features to the existing ones. The leadership of the company has started trying to develop more films at a time, which is a potentially successful approach. By producing more films annually, Pixar may increase its profit. As to new features added to its products, the company may try to produce animated films for diverse age groups and address different topics.
Post-Acquisition Disney: Porter’s Five Forces
